Matchnode

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗶𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗵𝗲𝗮𝗹𝘁𝗵, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂. Episode 7 of 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘏𝘦𝘢𝘭𝘵𝘩 is live! This is the work we specialize in at Matchnode, and in this episode, we break down the core elements of the digital health paid funnel -- what works, what doesn’t, and how to adapt for the constraints of HIPAA, insurance networks, and state-level regulation. 🎯 Guests include: 🔹 Brian Davidson – my Matchnode co-founder, breaking down the media mix, creative testing, and CAC strategy 🔹 Jess V. – on messaging, creative, diagnostics, and how to get started 🔹 Marina Carvalho Alves – on the technical details behind compliant, high-performing ad infrastructure 🔹 Chris Turitzin – on the “hierarchy of defensibility” and how to escape CAC death spirals 🔹 Andy Crestodina – explaining the psychological differences between search and social that drive paid funnel performance 💡 If you're a digital health leader spending real dollars on Meta, Google, Reddit, or TikTok, you'll walk away from this episode with sharper thinking and better questions. 🎧 Listen to Episode 7: Overview of the Paid Acquisition Funnel in Digital Health Now live on Spotify, Apple, and all major pod platforms.

𝗦𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 𝗮𝗻𝗱 𝗟𝗟𝗠𝘀 𝗹𝗼𝘃𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. 𝗛𝘂𝗺𝗮𝗻𝘀 𝗹𝗼𝘃𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗯𝗼𝘁𝗵. In Episode 6 of 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘏𝘦𝘢𝘭𝘵𝘩, we go deep on SEO and content tactics with two of the sharpest minds in the game: 🔹 Ahava Leibtag , Founder & CEO of Aha Media Group 🔹 Noah Goldfarb, Strategy Lead at Fire&Spark Ahava breaks down what makes web writing actually work, sharing tips from format to sentence length to the "inverted pyramid". And why even the smartest AI still needs a human to “massage the information.” Noah adds a deep layer, connecting different pieces of content to different stages of a new patient journey, and directly driving new patient acquisition. Tip: the key is considering and categorizing the intent behind each search. If you're working in content in healthcare, this is the episode you’ll want to bookmark, quote, and share with your team. 🎧 Episode 6: Content Strategy for Digital Health (SEO and Tactics) is live now.

Ready to build trust while scaling patient growth? Research shows that 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘀𝘁𝗿𝗲𝘀𝘀𝗲𝗱, 𝘄𝗼𝗿𝗿𝗶𝗲𝗱, 𝗼𝗿 𝘀𝗶𝗰𝗸, 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝗼𝗻 𝗱𝗿𝗼𝗽𝘀 𝗱𝗿𝗮𝗺𝗮𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝟵 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘄𝗶𝘁𝗵 𝗵𝗲𝗮𝗹𝘁𝗵 𝗹𝗶𝘁𝗲𝗿𝗮𝗰𝘆. This is why 𝗰𝗹𝗲𝗮𝗿, 𝘀𝗶𝗺𝗽𝗹𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 is your reliable growth engine for digital health. In 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘏𝘦𝘢𝘭𝘵𝘩 episode 5, Ahava Leibtag, Founder and CEO of Aha Media Group, says: "When you start using simple language, it helps people calm down that adrenaline reaction and get into a place where they can be more pragmatic about their care." Get clear on what it takes: We explore a strategic content plan using education and trust to scale patient acquisition and fuel nationwide growth. Actionable for marketers and innovators. Dropping this Thursday, links in comments. Listen and learn how to make your content a trust building powerhouse.

𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗻𝘀𝘄𝗲𝗿 𝗼𝗻 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝘀𝗼𝘂𝗻𝗱𝘀 𝘀𝗶𝗺𝗽𝗹𝗲. 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝗶𝘁 𝗶𝘀 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝗯𝘂𝘁. In this week's episode of 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘏𝘦𝘢𝘭𝘵𝘩, we’re joined by the GOAT (🐐) of digital health content: Derek Flanzraich, founder of Greatist and now Managing Partner at Healthyish Content (among other high impact roles in digital health as an investor, consultant, advisor, and person who overall has helped millions be more healthy(ish)). Derek lays out what it really takes to stand out with content today: ➡️ Resources ➡️ Time ➡️ Patience ➡️ And above all, courage to stick with content-first strategy when others cut corners. Too many companies take the SEO-first shortcut. But as Derek says, that usually lands you with “something in the middle”, instead of the absolute best answer on the internet for your question or topic. Great healthcare content is not just science. It’s art 𝘢𝘯𝘥 science. 🎧 Episode 5 is live Sept 25: 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘧𝘰𝘳 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘏𝘦𝘢𝘭𝘵𝘩 (𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘊𝘳𝘦𝘢𝘵𝘪𝘰𝘯)

🎙️ How do the best digital health companies actually grow? Not in theory. In practice. Not with shortcuts. With systems that build long term trust and deliver better outcomes. We spent months interviewing more than 30 founders, CMOs, clinicians, and investors to answer that question. 𝗧𝗼𝗱𝗮𝘆, 𝗶𝘁'𝘀 𝗹𝗶𝘃𝗲. 🚨 Episodes 1 and 2 of Marketing Digital Health just dropped. (Episode 1 guests include Aabed M., Joanna Strober, Chris Turitzin, Kali Arduini Ihde, and Andy Crestodina!) This isn’t a loose collection of conversations. It’s a 24-episode series with one clear focus: how to acquire, convert, and retain patients in digital health, at scale. 🧭 Released weekly, the series follows a structured five-part arc: Part 1: Foundations Brand, trust, positioning, and standing out in a regulated market Part 2: Go-to-Market Execution Content, paid channels, creative testing, and reaching patients at scale with clarity. In parts 3-5, we dive into risk and regulation, future trends, and leadership. Each part builds on the last. 🎧 Listen now on your favorite podcast app (link in comments). Or follow here for weekly insights from the people shaping what’s next in healthcare. #DigitalHealth #HealthcareMarketing

🎯 Most marketing advice is fragmented. But digital health demands a complete system. That’s why we built 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘏𝘦𝘢𝘭𝘵𝘩 as a 24-episode series designed to help teams scale trusted, outcome-driven patient acquisition with clarity and confidence. The series is structured in five parts, so you get the full picture from brand to growth to regulation: 🧱 Part 1: 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 How to build trust, credibility, and strong positioning in a complex and crowded space. 🚀 Part 2: 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 Content, SEO, paid ads, creative testing, and budget strategy, all tailored to real patient journeys. ⚖️ Part 3: 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗥𝗶𝘀𝗸 𝗮𝗻𝗱 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻 What you need to know about HIPAA, state-level rules, and working with legal teams to move fast while staying compliant. 🔮 Part 4: 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗙𝘂𝘁𝘂𝗿𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 AI, consent-based data, hospital innovation, and shifting patient expectations — what’s changing and how to stay ahead. 🏁 Part 5: 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 Lessons from founders, marketers, and investors on how to lead through scale and shape your category. If you're building something great in digital health, this series is built for you. 🎙️ Episode 1 drops Sept 4. Follow for real insights from the people leading the future of care. Link in comments to follow or subscribe to the podcast.