Mastercard Insights & Intelligence

Hear how Bath & Body Works and Starbucks use experimentation to support confident decisions.

The next step in customer analytics maturity is consistent execution. Learn how four operational enablers, including business experimentation, can help organizations turn customer insights into scalable impact.

Only about 1 in 5 organizations always use segmentation or testing to guide rollout decisions. See how organizations can strengthen the operating models that connect customer insight to action and advance decision-making at scale.

Credit decisioning is evolving, but manual processes can still stand in the way of faster, more efficient decisions. Explore key findings from our latest research and the trends shaping consumer and small business credit decisioning.

Small businesses power economies, yet access to capital remains a challenge. Could better insights and a more connected lending infrastructure help close the gap?

New research from The state of business experimentation 2026 shows that nearly half of ideas fail to prove out, which helps explain why #businessexperimentation is increasingly being applied as decision infrastructure to validate impact before scaling.