Maserati

Every day presents an opportunity to experience something extraordinary. Too often, we save the things we love most for a special occasion, waiting for the "right moment." But luxury is not about waiting. It is about enriching the everyday. This is the idea behind our new campaign, "Luxury, Every Day" featuring the new #MaseratiGranTurismo, #MaseratiGranCabrio and #MaseratiGrecale. This campaign reflects how Maserati interprets contemporary luxury today: not as something reserved for special moments, but as an experience that accompanies us every day. For us, true luxury is never about exclusivity alone. It is about creating experiences that enrich everyday life and make every journey more meaningful. Discover below our new film and the vision behind the Trident's renewed expression of Italian #GranTurismo.

A strong Brand makes every product more desirable. And great products make the Brand stronger. For me this is one of the most important equation me and my team are trying to build every day at Maserati: with the new #GranTurismo, #GranCabrio and #Grecale, we have an extraordinary product foundation to do exactly that. Three different expressions of the Trident, properly sharing what our brand positionig - Italian Gran Turismo, effortless luxury performance - truly means: beauty you want to look at, performance you want to feel, craftsmanship you want to touch, comfort you want to live. Not occasionally, but every day. Because product excellence is fundamental to feeding Brand desirability. And Brand desirability, in return, is what gives strength and value to our commercial proposition. This is why “Italian Gran Turismo” & the following declination on this campaign “Luxury, Every Day” are more than a communication idea: they a very distinctive Maserati territory, making the extraordinary part of everyday life, of course in the Maserati way. Great products. A stronger Brand. A stronger business. Kudos to team who worked on this campaign with lot of passion and commitment to make it happen and share the best value 🙏🏻 Pietro Zambetti, Rebecca Pronello Rossetti, Giulia Michelin, Andrea Pallard, Tiziana Solivani Forza #Maserati 🔱

It's now, when no one is watching us, that we're free to restart our engine and drive into our future. We are Italian. We were born to drive our dreams forward. Alessandro Del Piero #NeverStopDreaming #Maserati #MaseratiGranTurismo

Lust auf Rennstrecken-Abenteuer? Am 6./7. Juli 2026 ins Cockpit eines Maserati Supersportlers steigen und pure Leistung spüren.

Lust auf Rennstrecken-Abenteuer? Am 6./7. Juli 2026 ins Cockpit eines Maserati Supersportlers steigen und pure Leistung spüren.

100 Jahre nachdem der Tridente erstmals einen Maserati zierte, erinnern wir uns an den Pioniergeist und die visionäre Kraft, die diese Ikone bis heute prägen.