MarketingProfs

Positioning first, product second. That's the whole idea behind The GTM Reset — a free Friday Forum built for marketers who are done launching backward. Most GTM advice sounds great in a deck and falls apart in a pipeline review. This one won't. You're getting two sessions from practitioners who've actually run the plays — no theory, no filler, just what's working right now for teams building buyer-first launches and putting AI to real use. RSVP now 👉 https://lnkd.in/gq-3EwpV P.S. Already have plans on October 16? No problem. RSVP now and you’ll still receive all of the sessions and resources on-demand for 90 days after the event. Brought to you by ZoomInfo #MPB2B #B2BMarketing #GoToMarket #GTMStrategy #ProductMarketing #B2BStrategy Kenda Macdonald Eric Wittlake

Quick gut check: how much of your pipeline is actually informed guessing? You know roughly who your best-fit accounts are. But knowing which of them are actually in-market—this quarter, not "eventually"—is a different problem entirely. Amit Chatterjee has spent 20+ years solving it. As founder and CEO of ProPlus Data, he's built his career on one idea: predictable pipeline isn't luck, it's a framework. Join us for a free webinar on how technographics, renewal timing, and buyer intent come together to show you exactly who's ready to buy—before your competitors get there first. You'll learn: • How mapping your target accounts' tech stacks—down to detection timelines—gives you a 360-degree view of who's worth chasing • Why renewal timing is one of the clearest buying signals out there, and how to catch it early • How to find the full buying group behind a deal, not just the one contact you already have • How intent data and next-tech-purchase signals round out the picture, so you know who's actually in-market right now Register now 👉 https://lnkd.in/g6acFzat Brought to you by: ProPlus Data #MPB2B #B2BMarketing #B2BSales #DemandGeneration #B2BLeadGen #IntentData #MarketingStrategy #PipelineGrowth

We're featuring a special guest star this week. It’s 10% off MarketingProfs B2B Forum! That’s right. We’re keeping this final discount around for one more week. Even better? Bring three or more marketers to save $200 per person ON TOP OF 10% off! But you need to register by October 4 to get this deal, because we won’t be extending it again. Picking up what we’re putting down? Come Monday, you’re out of luck—all passes go full price. No, you won’t get a football to the face. Nothing’s going up your nose with a rubber hose. But you will lose out on your last chance to save on the must-see B2B event of the season. 👉 https://lnkd.in/drJNcJej #MPB2B #MarketingProfs #B2BMarketing #MarketingConference #B2BMarketingEvents #MarketingCommunity

Your customers are searching, attending, and reading your marketing differently than they were a year ago — and most teams haven't caught up. Join us for three sessions built around what's actually changing right now: how AI search decides who gets recommended, how to tell if your event program is really driving growth, and how to fix a homepage that's confusing your buyers. RSVP now 👉 https://lnkd.in/gZ2vamHa P.S. Already have plans on September 11? No problem. RSVP now and you’ll still receive all of the sessions and resources on-demand for 90 days after the event. Brought to you by Cvent. #MPB2B #B2BMarketing #AI #DemandGeneration #MarketingStrategy #B2B Dale Bertrand Kelly Cheng Anthony Pierri

You're spending more on B2B advertising than ever, but is it actually building pipeline? Join us for a free virtual event packed with practical, expert-led sessions on what's working right now in B2B advertising: the newest LinkedIn Ads updates and AI's growing role, a pipeline-first framework for reaching whole buying groups, and how to make paid media part of a bigger, smarter strategy. Brought to you by Demandbase Register now 👉 https://lnkd.in/gF6D_Ura #MPB2B #B2BMarketing #B2BAdvertising #LinkedInAds #DemandGeneration

Summer is in full swing. ☀️ B2B Forum tickets are already 20% off with our Summer Rate. Through Friday, July 24, use code SUMMER for an extra $200 off your All-Access or Main Conference pass. Bringing your team? Groups of 3+ save $200 per person year-round, and code SUMMER stacks for an extra $200 off per person. Join us November 2–4 in Boston. 🎟️ Get your tickets: https://lnkd.in/gAAZDayQ #B2BForum #B2BMarketing #MarketingProfs #MarketingEvents #Boston