MarketCast

The Big Game deserves big insights 🏈 MarketCast’s Super Bowl Advertising Performance Report reveals the ads that truly resonated, powered by natural exposure from thousands of real Super Bowl viewers and full-funnel performance metrics. We’re talking breakthrough to brand linkage, outcomes to social buzz. Our report is unlike any other because our Brand Effect methodology is the only one that can help you understand: • Creative Performance: How memorable your message was and what creative elements worked (or didn’t) • Memorability: Whether viewers clearly remembered your brand • Impact: Whether your ad drove meaningful outcomes Let MarketCast carry your Super Bowl advertising into the end zone: https://lnkd.in/eP5kX_6A

Your ads are running fast, but is your measurement keeping up?⚡ Join MarketCast for a live demo of Brand Effect Pro, the next-gen analytics platform giving marketers real-time, AI-powered insights into which ads are working, where, and why. Get a firsthand look at how you can: ✅ Compare creative performance across Linear, Online Video, and Social ✅ See competitive insights refreshed every 24 hours ✅ Adjust campaigns in-flight — faster and smarter 🗓 Wednesday, November 19 | 2:00 PM ET 🎤 Hosted by Tina DeSarno, Chief Insights & Analytics Officer 👉 Register Now: https://lnkd.in/eVaUMVUV

Brand Effect Pro is Here 🚀 MarketCast is redefining in-market advertising measurement with Brand Effect Pro. Our new Intelligence Hub puts always-on analytics at your fingertips, delivering fast, actionable measurement. Paired with the expert consulting clients know and trust, Brand Effect Pro is a holistic advertising measurement solution that streamlines cross-channel performance optimization. Powered by MarketCast’s daily survey responses and decades of advertising norms, Brand Effect Pro helps marketers benchmark, optimize, and measure campaign performance across linear, online video and social - building breakthrough and lasting fandom. See how Brand Effect Pro helps brands make smarter, faster decisions today: https://lnkd.in/eDiHvu7i

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It's T-minus 47 days until Black Friday. Holiday campaigns have long been booked and now advertisers are waiting to learn if their months of planning will pay off. But how do they know what "good" looks like? Join us for a webinar on October 28 at 1pm EDT where we will take an in-depth look at holiday advertising performance, connecting ad spend with performance. You'll learn: - How Brand Linkage can be your early-warning system, not just a metric for recall - How to determine if your performance issue is a clutter problem or a creative problem, before you touch your media plan - What metrics determine if your ad spend is driving resonance or just impressions And, most importantly, you'll learn what to expect for your 2026 campaigns in time to do something about it. Register for your spot today. Can't make it? Register anyway and we'll send you a link to the on-demand viewing. Link is in the comments.