MANE

🔎 An assumption can seem obvious, until consumers tell a different story. An orange soda, with less sugar in the formulation: on paper, the taste equation seems simple. But what do consumers actually perceive when a formulation changes? Which sensory signals shift? And which ones truly shape their experience of the product? In our study, insufficient sweetness was not what penalised product liking the most among the 410 consumers surveyed. Every reformulation reveals a new sensory landscape. This is where our sensory investigation begins: Identify. Test. Read. Connect. 🎯 We don’t simply balance taste. We capture the signals that can move it. We reveal what your product was always meant to express. And we engineer it with precision. Precision proven by Science. What happens between identifying sensory signals and developing a targeted aromatic response? Discover MANE’s scientific approach. #MANEGroup #MANEflavours #PrecisionTasteModulation

🔎 An assumption can seem obvious, until consumers tell a different story. An orange soda, with less sugar in the formulation: on paper, the taste equation seems simple. But what do consumers actually perceive when a formulation changes? Which sensory signals shift? And which ones truly shape their experience of the product? In our study, insufficient sweetness was not what penalised product liking the most among the 410 consumers surveyed. Every reformulation reveals a new sensory landscape. This is where our sensory investigation begins: Identify. Test. Read. Connect. 🎯 We don’t simply balance taste. We capture the signals that can move it. We reveal what your product was always meant to express. And we engineer it with precision. Precision proven by Science. Your product has changed. What sensory challenges has this reformulation revealed? Discover how MANE identifies them in the full article. #MANEGroup #MANEflavours #PrecisionTasteModulation

Identifying sensory signals is the first step. Understanding which ones truly matter is where precision begins. 🔎 Changing a formulation can affect several sensory dimensions at once: some immediately noticeable, others only revealed through their connections. The real challenge is to understand how much each one matters to consumers and what they reveal about the overall sensory experience. 🔬 At MANE, this investigation follows a structured approach: Identify. Test. Read. Connect. We examine every hypothesis against the data, your product and actual consumer perception. This combined understanding allows us to guide the aromatic response with precision. 🎯 We don’t simply balance taste. We capture the signals that can move it. We reveal what your product was always meant to express. And we engineer it with precision. Precision proven by Science. → What if aromatic congruence could open up new possibilities for your next taste challenge? Discover how MANE explores these sensory connections to guide an aromatic response tailored to your product. Meet our experts Guillaume DARAGON, R&D Engineer for Flavours Strategic Development and Mathieu Michalet, Sensory Science Project Lead for Flavours EMEA. #MANEGroup #MANEflavours #PrecisionTasteModulation

What if our perception of taste depended on much more than what we actually taste? 🔗 When we taste a product, we do not perceive its ingredients separately. Basic tastes, aromas and mouthfeel interact to shape the overall sensory experience. Changing a single ingredient can affect sensory dimensions that may seem unrelated to it. Understanding these connections between aroma and basic taste opens up new ways of approaching taste modulation. 🎥 What does this aromatic congruence look like in practice? In this video, Guillaume Daragon reveals how MANE explores these sensory connections through Precision Taste Modulation. 🎯 We don’t simply balance taste. We capture the signals that can move it. We reveal what your product was always meant to express. And we engineer it with precision. Precision proven by Science. → Follow MANE to discover how we explore and understand these invisible connections. #MANEGroup #MANEflavours #PrecisionTasteModulation

Ingredients shape a product. Sensory interactions shape how we perceive it. 🔗 When we taste a product, we do not perceive its ingredients separately. Basic tastes, aromas and mouthfeel interact to shape the overall sensory experience. Changing a single ingredient can affect sensory dimensions that may seem unrelated to it. Understanding these connections between aroma and basic taste opens up new ways of approaching taste modulation. 🎥 What does this aromatic congruence look like in practice? In this video, Guillaume Daragon reveals how MANE explores these sensory connections through Precision Taste Modulation. 🎯 We don’t simply balance taste. We capture the signals that can move it. We reveal what your product was always meant to express. And we engineer it with precision. Precision proven by Science. → Follow MANE to discover how we explore and understand these invisible connections. #MANEGroup #MANEflavours #PrecisionTasteModulation

Can a plant we have known for centuries still teach us something new? 🌿 Sometimes, what we think we know simply needs to be looked at differently. The question is not only, “what do we already know about a plant?” but “what have we not yet learnt to see?” 🔬 Thyme is a remarkable example. A recent study found that a compound present at trace levels can influence the perception of saltiness. But the significance goes beyond the effect itself. To reveal signals like these, two perspectives need to come together: analytical science and sensory science. At MANE, we bring the two into dialogue to better understand what nature can reveal. Understanding the signal is only one step in the investigation. Select. Extract. Screen. Separate. Analyse. Apply. Test Again. 🎯 We don’t simply balance taste. We capture the signals that can move it. We engineer it with precision. Precision born from Nature. → Discover how MANE investigates botanical potential through Precision Taste Modulation. Read the full story: https://lnkd.in/dN8rWVAh Have a taste challenge to solve? Contact us at [email protected] #MANEGroup #MANEflavours #PrecisionTasteModulation *Source: Wang, N., et al. (2025). Identification of a salt-enhancing compound in thyme using sensory-guided preparative-LC fractionation. Food Research International.