Magnet Monster

A restock notification popup gained 1,385 new email subscribers within the first 30 days of going live. Here’s how you can do it too 👇 During a Klaviyo audit, I spotted a missed opportunity. This DTC brand selling yummy goods wasn’t using restock notifications to grow their list. So, we set up a popup with a simple twist: “Be the first to know when it’s back, and get early access before it sells out.” Within weeks, they added 1,385 new email subscribers. Here’s why it worked: ↳ It hits at the right moment. The customer already wants the product. ↳ It triggers FOMO. Nobody likes missing out on restocks. ↳ It builds trust by offering VIP treatment. If you’re not using restock notifications like this, you’re missing out. Set up a simple popup and start testing the message today. Tool screenshot: Hiro Analytics

Email marketing is a content distribution channel - yet most DTC brands treat it exclusively for sales messaging. You share content on social, but why not email? These emails often provide a break from excessive promotional content while generating the equivalent or better click rates and very often revenue. Next time you're struggling for content, simply repurpose what you're already doing on other channels and send the email as well. #emailmarketing #klaviyo #shopify

This isn't spoken about enough in eCommerce email marketing (and yes, this is me posting a Klaviyo screenshot!) 🧲 > The nature of your product(s) determines your results. Take this brand for example. From a relatively small list, they generate insane results. What are they selling? Limited edition drops and collector's items for adult model sets. Our job is made easy because the consumers rush to buy these when they drop. Email becomes a very predictable, high-revenue channel when you sell products like this. This brand will always get amazing results from their list as long as they're in business. Now, we also have a brand that sells industrial valves. High AOV, low repurchase rates. It is MUCH harder to sell to these customers as you're relying almost exclusively on luck and timing to generate repeat sales. They still get value from their list, but the cadence of campaigns doesn't need to be as high and their focus is primarily on new customer acquisition (rightfully so). So, when investing in bringing somebody in-house or an agency for your email strategy, first consider this: does my product lend itself well to repeatable sales? Because this is what will determine your results. P.S. Curious what your product dynamics mean for your email strategy? Find out with a free Klaviyo audit 👉 https://lnkd.in/efVivAuV

We took Engravers Guild from zero email revenue to over 6-figures in sales in 1 year with powerful segmented campaigns.

See why Duradry has relied on Magnet Monster for over 4 years to drive Lifetime Value from their subscribers.

Most DTC brands are tired of agencies whose sole strategy is discounts. Learn why we're different.