Madhouse

Together with Samsung Hungary and Publicis Groupe Hungary, we launched Samsung’s first ChatGPT campaign in Hungary. To our knowledge, this marks a media first in Hungary, with the campaign running directly through OpenAI Ads Manager. What makes ChatGPT Ads especially interesting is the context: brands can appear alongside conversations where users are already actively looking for information and showing intent around a topic. And this is only the beginning: ChatGPT advertising is now available through Madhouse for brands in Hungary and across the region. Read the full story: https://lnkd.in/dNtNfjU3

Our biggest media first yet? It looks like we’re about to launch the first ChatGPT ad campaign in Hungary.

Some of the most interesting ad moments happen right after an interaction. Together with OMG Slovenia, we’ve launched a Viber campaign for Bauhaus in Slovenia using a post-call format, appearing immediately after a call ends or goes unanswered. It’s a visually rich placement with a simple setup: image, short message, and a direct path to a seasonal landing focused on garden products. The strength of the format is the timing. It reaches users in a natural pause, without interrupting the experience, in a space where engagement is already high. Simple, well-timed, and effective.

Snapchat has been part of our ecosystem for years. Since then, we’ve launched more than 200 campaigns across the CEE region, working with formats ranging from classic full-screen video to AR experiences and Story Ads. We work closely with the platform to build campaigns that fit the way Snapchat users actually engage with content. If Snapchat is on your radar, happy to show what’s possible on the platform today.

Red Bull on Spotify just makes sense. We’ve launched a video campaign in Slovenia together with OMG Slovenija connecting Red Bull’s content with Spotify listeners. The idea is simple: reach people while they’re already engaged and in discovery mode, and lead them to content worth spending time with. In this case, a dedicated hub built around Red Bull cartoons, extending the experience beyond the ad itself. Strong audience fit, relevant context, and content that naturally connects the two.

A lot of people are surprised when they hear how big Snapchat still is in Hungary. The platform currently reaches around 1.1 million users locally, with especially strong presence among younger audiences. And unlike many overcrowded environments, Snapchat still offers highly immersive, full-screen formats built around visual communication and attention. The platform is available through us in Hungary, if it's relevant for your audience, drop us a message.