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I consider one of my best qualities to be, at the same time, one of my worst 🤔 I am talking about setting goals for my personal development. Ever since I read Brian Tracy’s book Goals, I have been constantly setting goals. And that isn't a bad thing in itself, because I am certain that the moment you set a goal for yourself, you begin, both consciously and unconsciously, to live in a way that moves you toward it. You are more likely to actually achieve that goal 💪 The downside, however, is that I am constantly occupied with setting goals. It is currently September, and I am genuinely already making plans for 2027, even though I haven't yet achieved some of my goals for 2026 😂 Moreover, I realize that I am less able to enjoy achieving my objectives because, by that point, I already have new ones lined up and am thinking about those instead. Still, I think the alternative, working and living without setting goals, would not suit me nearly as well 😅 Perhaps that's why I'm frustrated when our clients don't have clear objectives for our work 😉

🎶 𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘄𝗼𝗻𝗱𝗲𝗿𝗳𝘂𝗹 𝘁𝗶𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿...🎶 Q4 doesn't officially start until tomorrow, but in the world of online marketing, we know better. It’s 𝘁𝗵𝗲 season! So, you’d better get a head start on your preparations. Search Engine Land asked me to outline my ideas on how online shops and online marketers should approach this. What should you look at? What do you need to prepare? What is absolutely essential? What shouldn't you forget? And so on. Find my findings in this latest article: https://lnkd.in/eAMKDd3M

I frequently come across posts where online marketing agencies are being critisised. The most common example involves an agency retaining control of a client's account and refusing to hand it over to the client or to other agencies the client wishes to work with. Let’s be clear: that is absolute nonsense! Clients should always have access to their own accounts. However, I hardly ever see posts criticizing the client in these situations. Of course, an agency knows how things work and how these things should be handled. But surely, with a bit of common sense, the cllient ought to realize nine times out of ten that they should own their own account in such cases, right? Here’s another good example. I was approached by a company currently working with three different agencies: one for SEO, one for SEA, and one for LinkedIn Ads. There is absolutely no coordination between the three agencies, simply because they are all afraid the others might steal their work 🫣 I’m talking to the company, trying to explain that the SEA team's activities could easily impact the LinkedIn campaigns and vice versa. I point out that there is only one way to clarify this: both parties need to communicate with each other: 👉 What’s working for you? 👉 What isn’t working? 👉 What can we learn from that? 👉 Which remarketing audiences can we create based on the campaigns you’re running? Etcetera. The penny drops for the company, and they look at me as if I’ve just said the most brilliant thing in the world 😂 But isn't this just common sense? Shouldn't we expect the client to take some responsibility in scenarios like this? Or is this simply another example of an agency doing something wrong? 🤐

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