Lotame

As a marketer, adtech has felt… fragmented lately. More platforms. More tools. More noise. So I spent time reading our in-house experts’ 2026 AdTech predictions and pulled out the themes that actually matter. The big shifts? ➡️ Performance over platforms ➡️ Video finally growing up ➡️ Data collaboration becoming a real advantage — not just a buzzword 2026 isn’t about more tech. It’s about making the tech we already have work better — together. 📖 Read Lotame’s experts’ full 2026 predictions: https://hubs.li/Q03_P0590 #AdTech #MarketingTrends #CTVAdvertising #DataCollaboration #IdentityResolution #DataEmpowered

We're at a pivotal moment in marketing. AI's potential is immense, but without balance, it risks feeling intrusive and alienating customers. The key? Agentic Marketing. In my latest article, "Agentic Marketing Strategy: Balancing AI, Data, and Customer Autonomy," I explore how brands can leverage AI and real-time data to enhance customer experiences while respecting their autonomy: 🌟 Balancing AI-driven marketing with customer autonomy. 🌟 The critical role of real-time, actionable data. 🌟 Real-world examples of brands mastering agentic marketing. 🌟 Common pitfalls brands face and how to avoid them. Ready to shift from intrusive tactics to insightful strategies? Let's discuss how to build a smarter, and more customer-centric marketing approach. 🔗 Check out the article here: https://hubs.li/Q03dkw-f0 Lotame l #AgenticMarketing l #MarketingStrategy

The future of advertising won't be won by the brands with the most data. It will be won by the brands that know how to turn data into action. Too often, marketers are navigating disconnected signals, siloed teams, and fragmented technology stacks. The result? Complexity that slows decision-making, limits performance, and makes it harder to scale. The opportunity isn't simply collecting more data. It's building a data strategy that connects insights to activation in ways that drive better business outcomes. In the video below, I share my perspective on what it takes to create a more actionable, scalable advertising data strategy. 👇 🔗 Explore Lotame’s Advertising Data Strategy Hub: https://bit.ly/4yZH9tK

I’ve had some version of the same conversation a lot lately: “We need scale - but we don’t want to sacrifice quality.” That tension shows up everywhere in today’s data marketplaces. At Lotame, we put together a practical checklist to help agencies evaluate data partners more confidently - focusing on sourcing, identity, privacy, and real campaign outcomes, not just scale. 👉 https://hubs.li/Q04bFrfW0

Adtech didn’t get complicated overnight — but it did lose focus along the way. 2026 is the reset moment. A shift from where ads run to what they actually deliver. From data used just to target, to data used to understand why people connect. The brands that win won’t chase more platforms or hoard more data. They’ll orchestrate insight, creativity, and collaboration in ways that actually drive outcomes. If you’re thinking about what this reset means for your strategy, we’ve unpacked it in Lotame's 2026 AdTech Predictions. 📖 Read Lotame's experts' full 2026 predictions: https://hubs.li/Q03_P0590 #AdTech #MarketingPerformance #DataCollaboration #DataEmpowered

Check out my Q&A on navigating unpredictable consumer behavior with data: https://lnkd.in/egJzsBEi Lotame