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Rare sighting: Finance and CX agreeing on something 👀 Finance cares about what you’re still holding in January after the holidays. CX cares about whether that customer comes back. An exchange-first return strategy is where those two meet. In our calculator, at an 18% return rate, a refund-first setup keeps $820K of every $1M in BFCM revenue. Exchange-first keeps up to $949.6K. That’s up an extra $129.6K, just by leading with exchanges. For Jones Road Beauty, an exchange-first strategy has helped retain $3.1M in revenue at a 4.87/5 return CSAT. I'll link a blog in the comments with 5 moves to make before the season starts, plus a calculator to see your own exchange-first advantage!

BFCM is right around the corner - are you ready? Loop helps prepare your business for everything that happens before, during, and after BFCM.

Peak brings the order volume, and Q5 brings the returns back. Loop's got you covered for both, so your team stays focused on the shopper in front of them.

I haven’t seen anyone talk about what comes after Peak Season, and it’s making me nervous. What’s your plan for Peak RETURN Season? Join me in my Q5 anxiety ⤵️ ⏎ Holiday returns = ~17% of everything purchased. That’s expected to be an $850 BILLION returns bill ⏎ Just Boxing Day hit 184K returns for Loop merchants last season (most 1-day volume on record) ⏎ January alone = a THIRD of returns ⏎ Most brands aren’t planning for this! I wish I was exaggerating! Here’s what to do: 1. Decide your level of return policy generosity + price it in. (Remembering that free returns = major purchase factor for 82% of shoppers) 2. Decide incentive strategy for exchanges + store credit vs. refunds 3. Staff CX against last year’s Q5 return volume so you don’t get trucked on Boxing Day 4. Get the full Q5 RETURNS PLAYBOOK from @Loop, here: https://lnkd.in/eTHidufD We map out peak season actions by the HOUR, for months. Let’s bring a bit of that energy to January planning, so we aren’t crying over margins by Groundhog Day, yes? Yay. Thank you for coming to my ted talk. #Looppartner

Peak season gets all the attention and the budget. Q5, the return wave that runs into January, is just as real and just as much a revenue opportunity: 70% of brands say returns shape loyalty, but only 10% treat that wave as a real operational risk.

Don't let peak season take the whole season. Attend a demo before 5pm ET on November 30th and get a $300 Airbnb gift card on us. Put it towards your next trip, a tasting experience, or whatever gets you furthest from a ticket queue.