Livestorm

66.5% of teams publish their webinar replay. Only 32.2% turn it into social clips. That’s one of the numbers from our Webinar Benchmark Report that stuck with me this year. When we asked WHY, the answer kept coming back to the same thing: time and resources. This is exactly the gap Livestorm's AI Studio closes, and it’s now available to every Livestorm workspace. It finds the best moments, cuts them, titles them, and formats them for social media (vertical, square or wide, with captions in your brand’s style). One webinar, weeks of clips. Quick question to all my marketing peers: how do you repurpose your webinars today? what’s working well? —— Follow me if you found value in this post 🙇♂️ I used to share stuff about growth, marketing and SaaS.

Ok fine, I'll say it. I can't stand running webinars on Zoom. Nothing personal against them, it just feels like a call, not an event. There, I got that off my chest. Now let me tell you something else about webinars: They work. They still do. In this chaotic AI-world they're still one of the best bets you can do. But most people go about it in all the wrong ways. As an example: Most of your list won't show up live no matter what you run it on. And some people think this is a terrible terrible thing; (don't get me wrong it would be better if they did show up), but the thing is: No-shows can still be some of the warmest leads you have. So, I've teamed up with Benoit Leggieri from Livestorm to give you the FULL PLAYBOOK (the whole thing) on how to make webinars work for you. We'll cover a lot of things, but will focus on: PRE -> Promote DURING -> Host POST -> Repurpose We're teaming up on the 23'rd of October at 15:00 CEST - link below (comments) 👇 Sign-up and you get to attend this session + we'll send you the written version of the playbook + Also a special surprise 🦄🦄🦄 (If you know, you know) Søren Jensen Matt Laybourn Masih Khiri Nikoletta-Sofia Kalagkatsi Alex Bolter Frederik Saabye Møller

I challenged Tata to automate her next webinars using the Livestorm MCP. Spoiler: she accepted! Tata has had 4,000+ webinar sign-ups in two years. And yet, webinars are still the most manual part of her business. Sign-up page copy pasted by hand. Invites sent one tool at a time. Registrations analyzed in CSV exports. When she told me that, I asked her one question: what if AI ran your webinar workflow? So here's the deal. On October 15, Tata explains her 🆕 agentic webinar system live, with the Livestorm MCP and Claude: ➖ Planning the session from past webinar data (best timing, recurring questions, top topics) ➖ Creating the event page from a prompt (yes, it's possible) ➖ Pulling engagement analytics without a single CSV (where the magic happens!) ➖ Prepping the follow-up and pushing the data to the CRM (let your creativity speak) The part I like most: we used that exact workflow to plan and promote this very session. The webinar is its own case study. She promised me honest feedback on what agents can actually run, and what should stay human. And Im ready for it (I think 😅). Everyone who registers leaves with the prompts and skills we use live. See you there! —— Follow me if you found value in this post 🙇♂️ I used to share stuff about growth, marketing and SaaS.

38 % des marketeurs ne savent pas si leurs participants webinar valent mieux que leurs autres leads. C'est ce qu'a révélé un sondage mené pendant notre webinar avec HubSpot. Dans le même temps, 34 % affirmaient que les participants webinar étaient plus qualifiés et plus engagés. Difficile de défendre un budget webinar sur cette base. Ce guide vous donne les frameworks concrets pour trancher : tableau de bord Customer Journey Analytics, diagramme de Sankey, scoring basé sur l'engagement réel, workflows automatisés

"Can everyone see my screen?" "Why did only 40 people show up?" "I'll send the leads to sales next week." Three sentences you won't say again. Browser-based, so nothing to install. Reminders that actually bring people in. CRM sync that pushes leads the moment the session ends.

Registrations → attendance → engagement score → qualified leads in your CRM. One report, every webinar. Stop reporting on sign-ups and start reporting on the number your CFO actually asks about.