Lightfield

Most deals don't die from rejection. They die from neglect. Traditional CRMs assume you'll manually record everything important, and remember to complete every follow-up you promised. Lightfield assumes you won't, because you're human. VentureBeat interviewed our customers to learn how Lightfield is changing how they sell. It’s the first CRM that actually knows what's happening with your customers, because it's been in every call, it’s read every email, and it’s tracked every interaction. Radu Spineanu at Humble said the killer feature is asking it "who haven't I followed up with?" Tyler Postle at Voker.ai used it to revive 40 dead deals in two hours. They're not opening it at the end of the day to log what already happened. They're opening it at the beginning of the day to decide what needs to happen in their deals. To see what they promised. To draft the follow-ups they’ve been putting off. Tyler put it perfectly: "Using HubSpot I was a data hygienist. Using Lightfield, I'm a closer." Link to the article in the comments.

The CRM of the future isn’t a Salesforce-era database. It’s a world model of your business that gives agents context to actually do the work.

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Today we're announcing Lightfield's $47M Series A led by Andreessen Horowitz to reimagine CRM as a world model of a business. For agents to do customer-facing work, they need to be able to understand how your business actually works. Salesforce wasn't designed for this. It was built over 20 years ago for humans to update records and store data in fields. Layer agentic processes on top and you get low quality output, because the underlying data is incomplete and lacks the structure agents need. Lightfield updates itself from every interaction, forming a comprehensive, trustworthy model of your business for people and agents. Since we launched last November, over 5,000 companies have signed up. We've become the de facto system of record for high-growth companies, and are ripping out legacy CRM at mature organizations with hundreds of users. Companies on Lightfield grow faster than their competitors. It finds prospects that look like your best customers and books meetings with them. It captures commitments from every conversation and automates follow-ups. It diagnoses weaknesses in your funnel and learns from your best sellers to codify what works. I'm grateful to Alastair (Alex) Rampell and Joe Schmidt IV at Andreessen Horowitz for leading our round, along with Maverick Ventures, Coatue Management, Greylock Partners, Lightspeed, Audacious Ventures, Alumni Ventures, and Mistral. The companies of the future will run on a business world model, not a Salesforce-era database. Our mission is to put that capability in the hands of every employee, and every agent, at every company.

The customer ready to expand. The champion who just changed jobs. The "not yet" from March. Lightfield finds them and drafts the outreach.

Over 2000 companies signed up for Lightfield - the first natural language CRM - in 3 months since coming out of stealth. With one person focused on GTM, no sales team, and almost no ad spend. Now, we’re going all in. I've personally spoken with hundreds of these companies since I joined Lightfield. They're migrating off HubSpot, Attio, and Salesforce, exhausted from maintaining products that are supposed to help them sell but actually just create more busywork. What they want is simple - a CRM that does work for you instead of creating work for you. That’s what we built Lightfield for. It’s the only CRM that captures every conversation, updates itself, and answers any question about your business. You can ask it to do anything you want in natural language. It’s the most indispensable piece of technology I’ve ever worked with in my career, and I believe every company building for the future will run on it. This is the year we make that happen. Today’s the day we move from validating demand to taking over the market.