Liftoff Mobile

Liftoff Mobile's new report breaks AI creative into the 3 layers that have to work together (generate, serve, optimize) and is very transparent on where the industry actually is on each. Picture this: we are 40 minutes into a QBR, numbers are meh (a technical term), and there is a pause. Somebody says "creative is our bottleneck" and everyone nods (in relief that someone said something we can all get behind). Of course! Briefs take too long and refreshes come too slow. 🐢 This is a super lazy read on the situation. Bidding, targeting, attribution, supply (I could go on) were all rebuilt around AI. Reminding you in case you hadn't been inundated with the sentiment on this platform. Creative is the one layer still running the 2018 process. We keep telling the people inside it to move faster instead of asking why the system around them never got the same rebuild. The top 25% of advertisers launch 53 or more creatives a week. Top spenders keep 5,000 to 10,000 live at once. In a manual workflow, variant volume scales with folks, and folks do not scale. The report ends with five questions to ask any creative partner before you move forward with them. Run those five on whoever you work with today. If the answers don't satisfy you, or if they feel more "vocab" than "execution" - it's something to pay attention to. Liftoff Creative, and the Creative Strategy team that conjures 🪄 our ad experiences, were built to answer YES to all five. REPORT: https://lnkd.in/g87Rz7fY

$331 billion in in-app ad spend. 900 billion daily auctions. Most UA teams struggle to find new users and re-engage lapsed ones at the same time. King needed a partner that could do both. Liftoff Accelerate delivered, powered by our next gen AI engine, Cortex®.

Finding new players is one challenge. Bringing back lapsed ones is another. Doing both while improving retention and revenue across 190+ countries? That's the problem Liftoff Accelerate, (powered by Cortex®) was built to solve. See how King put it to work.

$331 billion in in-app ad spend. 900 billion daily auctions. Most UA teams struggle to find new users and re-engage lapsed ones at the same time. King needed a partner that could do both. Liftoff Accelerate delivered, powered by our next gen AI engine, Cortex®.

21x more processed data. 4x faster testing. $160B+ in transaction signals. Our next gen AI engine Cortex® doesn't guess who your next high-value user is. It learns from over one billion predictions per second to find them. Watch how King partnered with Liftoff to transform their Candy Crush campaigns. 🧠