Lidl International

Ich habe keinen Hund, verbringe aber stundenlang damit, Tiernahrung zu analysieren. Warum? 🐶 Ich liebe Hunde. Leider lässt mein Terminkalender aktuell keinen eigenen Vierbeiner zu, aber von Freunden weiß ich: Vor endlosen Marken und komplexen Zutatenlisten zu stehen, fühlt sich oft wie ein Rätsel an. Ich bin fest davon überzeugt, dass es im Handel nicht darum geht, immer noch mehr Auswahl zu schaffen. Es geht darum, Komplexität zu reduzieren. Tiereltern wünschen sich klare Orientierung, ehrliche Ernährung und volles Vertrauen. Genau deshalb hat unser Team bei @Lidl International Max & Mila’s World ins Leben gerufen. Wie wir tägliche Kaufentscheidungen mühelos machen: ▪️Wissenschaftlich ausgewogene Rezepturen nach den strengsten FEDIAF-Richtlinien ▪️100 % Vollwertnahrung ohne künstliche Farbstoffe oder zugesetzten Zucker ▪️3 klar definierte Qualitätsstufen, speziell abgestimmt auf jede Lebensphase Mit Max & Mila's World machen wir Qualitätsunterschiede auf einen Blick verständlich und helfen Tiereltern, schneller die richtige Wahl zu treffen. Ich bin unglaublich stolz auf mein fantastisches Team, das so viel Herzblut, Leidenschaft und Engagement in den Aufbau dieser Marke gesteckt und unsere süßen Markenvertreter – Hund Max und Katze Mila – zum Leben erweckt hat. Sie haben eine Markenwelt geschaffen, die sowohl Tiere als auch ihre Halter respektiert. 🐾 Was hilft euch beim Einkauf am meisten, wenn ihr vor überfüllten Regalen steht? 👇 —————— I don’t have a dog, but I spend hours analyzing pet food. Why? 🐶 I love dogs. Unfortunately, my schedule doesn’t allow for one right now, but I know from friends that standing in front of endless pet brands and complex ingredient lists feels like solving a puzzle. I truly believe that retail success isn't about adding infinite options. It is about reducing complexity. Pet parents want clear guidance, honest nutrition, and total confidence. That’s why our team at @Lidl International launched Max & Mila’s World. How we make daily decisions effortless: ▪️Scientifically balanced formulas that meet the strictest FEDIAF guidelines ▪️100% complete nutrition with no artificial colors or added sugar ▪️3 clearly defined quality tiers, specially tailored to every life stage With Max & Mila's World, we make quality differences understandable at a glance and help pet parents make the right choice faster. I am so proud of my incredible team, who poured so much heart, soul, and dedication into building this brand and bringing our cute brand characters, Max the dog and Mila the cat, to life. They created a brand world that respects both pets and pet parents. 🐾 What helps you most when making decisions in a crowded aisle?

From the office to the football pitch! ⚽ After three training sessions, a team of Lidl International colleagues travelled to Nyon to take on a team of UEFA employees in a friendly match at UEFA Headquarters. Could #teamlidl hold onto their slim lead, or did UEFA turn the game around at the very last minute? Check out the video to find out! 🔥 This match was about much more than the final score. Supporting each other, working towards a shared goal, staying active and having plenty of fun along the way showed exactly why sport has such a unique power to bring people together. 💪 Beyond the match itself, our team enjoyed a behind-the-scenes tour of the UEFA headquarters and attended the final of the UEFA U18 Friendship Cup 2026. ⚽✨ Through our strategic partnership with UEFA, we want to inspire more people to get moving and support grassroots sport. This time, our own #teamlidl got to experience that spirit firsthand.

We don’t shop for pets. We shop for family. 🐶😺 That’s why caring responsibly for our four-legged companions means giving them nothing but the absolute best. With over 200 million dogs and cats in European households*, the demand for high-quality nutrition is huge. That’s exactly why we’re taking pet nutrition to the next level. We’ve completely revamped our product range and placed animal welfare right where it belongs: front and center. Welcome to Max & Mila’s World at Lidl. This is about more than just a fresh new look or easier choices. It’s our clear commitment to providing high-quality nutrition that everyone can afford. Here’s how we ensure your furry friends thrive: 🐶 Scientifically balanced formulas that meet the strictest FEDIAF guidelines 😺 100% complete nutrition with no artificial colors or added sugar ⭐ 3 clearly defined quality tiers, specially tailored to every life stage "With the launch of Max & Mila's World, we are taking the next step in our pet care range. We want to win over existing customers for the new brand, reach new customers, and become the go-to choice on the pet food shelf in the long run. Building trust and ensuring brand recognition in the market are key to achieving this," explains Sebastian Hein, Head of Brand, Senior Vice President at Lidl Stiftung & Co. KG. High-quality nutrition should be accessible to everyone—building lasting trust with every meal. Because our pets give us unconditional love and deserve nothing less than the absolute best in return. What matters most to you when choosing food for your furry family members? 👇 *FEDIAF - The European Pet Food Industry, Annual Report 2026

What happens when a favorite bakery item takes off at 30,000 feet? 🥐 When high quality meets creative vision, simple everyday products create extraordinary global connection. On a flight to Paris Fashion Week, passengers received a plush "NeckCroissant" travel pillow inspired by our iconic bake-off hero. Strictly limited to just 5,000 pieces worldwide, this special flight was the kickoff for a major social media campaign. ✈️ Inside each pillow box was a digital Lidl Plus coupon for a fresh croissant in store. Behind this unexpected moment were 25 Lidl countries working seamlessly together. From store teams baking fresh every morning to logistics and digital marketing, our team proved how trust and collaboration drive true omnichannel growth. ❤️💙💛 "Airy enjoyment in our stores, heavenly relaxation in the air - who would have thought our croissant could be so versatile?" says Robin Ruschke, Head of Marketing, Senior Vice President at Lidl Stiftung & Co. KG. "Having started as an everyday bake-off classic, it is now winning the hearts of our customers in many Lidl countries. It perfectly exemplifies what Lidl stands for: freshness and outstanding quality at the best price." What is your absolute favorite bakery item to pick up in the morning?

What if the future of quiet, 100 percent electric delivery was already navigating public roads today? 🚚 At IAA TRANSPORTATION 2026, Lidl in Germany shared an exciting milestone in smart logistics. Driven by the combined strength of the companies of Schwarz Gruppe, we launched a pilot project in Edermünde, Germany. By joining forces across Schwarz Corporate Solutions, Schwarz Digits, and our technology partner Einride, we are now operating a fully electric truck with Level 4 autonomous driving technology is now transporting goods directly from our distribution center to the local store. ❤️💙💛 How this project creates real value: ⚡ Resource efficiency: Fully electric power to help protect our climate 🤝 Ecosystem synergy: Seamless integration of our retail, IT, and logistics expertise 🛡️ Built on trust: Officially approved for safe public road transit 🏆 High performance: Smart future technology live in action 📦 Continuous quality: Reliable operations that keep shelves stocked Thomas Dangelmayer, Head of Operational Logistics at Lidl in Germany, who is also sharing his expertise as a speaker at the IAA, sums it up perfectly: "Intelligence creates efficiency, and that is the backbone for a permanently reliable availability of goods." How do you see autonomous electric transport shaping the future of everyday life?

A three-day festival, completely free. A Lidl store on-site, open 24/7. Sounds too good to be true? 🕺 It's exactly what happened at Pol'and'Rock in Czaplinek Poland, Europe's largest free open-air rock music festival. Organized by The Great Orchestra of Christmas Charity, this event is a massive "thank you" to everyone who engaged in their winter charity actions. For 16 years now, Lidl Polska has been showing their support. This year, the team built the "Lidl Rock Island" for the 16th time: a store open for 120 hours straight, staffed by nearly 200 colleagues. Festivalgoers started camping as early as Tuesday through Sunday, enjoying the music and staying stocked with fresh festival food and supplies. Our team proved that having fun and supporting recycling can exist together: Nine reverse vending machines collected 724,842 cans and bottles over six days. In the words of a real rock star, that equals the weight of around 3,350 electric guitars. 🎸 Excited to see what our #teamlidl will bring to the festival next year. ❤️💙💛 Watch the full festival recap below. What is your favorite music genre when going to a festival? 👇