Land O'Lakes, Inc.

When we launched "Repicturing Rural" with Getty Images, we hoped it would spark a shift in how rural America is seen. And the early response is nothing short of inspiring -- and telling. It’s clear that people want to see authentic, human stories about rural life, and we’re proud to help lead that change. Rural communities are dynamic, innovative and vital. Dive into the playbook here with insights, data and an image library: https://lnkd.in/gfS58grp

We know rural America is far more than the images we often see in media and marketing. It’s dynamic and vital to our shared future. It’s why Land O'Lakes, Inc. convened the Modern Rural Collective, which is a network of storytellers, marketers and brands working to reshape how rural communities are represented and understood. As part of this mission, we’re teaming up with Getty Images to launch Repicturing Rural, a research-backed playbook and curated image collection designed to help marketers and media move beyond outdated stereotypes and tell more authentic, human stories. https://lnkd.in/gfS58grp

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As a farmer-owned cooperative operating in thousands of rural communities across the country that are the backbone of our food system, we know that imagery -- especially stock imagery commonly used by so many -- often doesn’t show the full story of rural America. That's why Land O'Lakes, Inc. and Getty Images are collaborating on "Repicturing Rural," an effort that challenges outdated stereotypes by equipping brands, media and businesses with tools and images needed to tell accurate, authentic stories of rural America. By shaping more authentic visual narratives, we’re strengthening cultural understanding and creating space for shared values that resonate across all geographies. Dive in here 👇 📘 Download the playbook and explore original research: https://lnkd.in/gmDX_CTM 💬 Get involved with Modern Rural Collective efforts to tell the real rural story: https://lnkd.in/gT732p22

We know rural America isn’t a monolith and deserves to be seen for what it truly is -- filled with vibrant, essential and healthy places to live, work and grow. That's why Land O'Lakes, Inc. convened the Modern Rural Collective: A network of storytellers, marketers and brands working to reshape how rural communities are represented across media and culture. And here’s the latest: Land O'Lakes, Inc. and Getty Images are collaborating on "Repicturing Rural," an effort that challenges outdated stereotypes by equipping brands, media and businesses with tools and images needed to tell accurate, authentic stories of rural America. As a farmer-owned cooperative operating in thousands of rural communities across the country that are the backbone of our food system, we know that imagery -- especially stock imagery commonly used by so many -- often doesn’t show the full story of rural America. By shaping more authentic visual narratives, we’re strengthening cultural understanding and creating space for shared values that resonate across all geographies. Dive in here 👇 👀 Collaboration announcement: https://lnkd.in/gX-bhK_8 📘 Download the playbook and explore original research: https://lnkd.in/gmDX_CTM 💬 Get involved with Modern Rural Collective efforts to tell the real rural story: https://lnkd.in/gT732p22

Land O'Lakes, Inc. is a farmer-owned cooperative with a unique perspective into the innovation, entrepreneurship and leadership shaping agriculture and the rural communities today. We believe the way rural America is represented should reflect that reality. Through the Modern Rural Collective and our work with Getty Images, we’re helping build a more authentic picture of modern rural America. Now, those images are reaching even more people, appearing in cities across the country thanks to Clear Channel Outdoor, which generously donated billboards to help amplify this work in honor of #NationalFarmersDay. More here: https://lnkd.in/gMvBuJ8c