Kustom

Last year’s busiest Black Week moment didn’t happen on Black Friday. It happened on November 30 at 22:06, when shoppers put 2 million SEK through Kustom in just 60 seconds. 💥 This year, we're getting our reps in early. We're adding capacity for twice last year's peak traffic, load testing at three times the peak and doubling the number of engineers on call, to name a few things. You put a lot into getting shoppers to your store. It’s only fair we work just as hard to make sure checkout is ready when they arrive, even if they all show up late on a Sunday night. 🛍️ #kustom

What makes a great checkout partner? And how do you know who's actually delivering on their promises? 👀 Things got pretty lively at Stora Ehandelsdagen this week, where our CCO Jesper Eriksson joined industry peers from Svea Payments, Walley and Avarda Payments for a panel discussion led by Joel Löwenberg, CEO of Gymkompaniet. On the agenda? Pricing, negotiating power and what checkout providers can actually do to help merchants grow. One point Jesper made? It's time to move beyond promises and let actual performance do the talking. A big thanks to Ehandel.se for bringing the industry together and to everyone who joined the conversation! #kustom

For 25 days, NA-KD.com took over the Kustom Concept Store in Stockholm, bringing its digital fashion world into a physical space. And now that the pop-up has wrapped, we’ve taken a look at what happened when shoppers stepped through the doors. A few things caught our eye: 🛍️ On a typical day, the next purchase came along roughly every three minutes. Not bad for a temporary home! 📱 75% of purchases were paid with a phone wallet, with Apple Pay taking the lead. 👜 Bags were 5 times as popular in store as online. Turns out, some things are just better tried on (or carried around). 💛 9 in 10 identified shoppers had previously shopped online at a store using Kustom, and over 40% had previously bought from NA-KD itself. Some even went on to place their very first NA-KD order online after visiting the store. 🌍 The pop-up welcomed shoppers from 15 countries outside Sweden, with Norway and Germany topping the list. 👀 A slightly different crowd showed up IRL, too. Shoppers in their 50s were nearly 40% more represented in store than online, suggesting that physical retail can attract a different mix of customers. But there's more to the story than numbers. In the video, NA-KD's CEO Mattias Jacobsson shares his take on bringing a digital-first brand into physical retail, what they learned along the way and why the future of shopping might be a little less divided between online and offline. Take a look. 🎬 #kustom

For half of all online merchants, just five products account for at least 29% of total sales. So if you only track overall revenue, you miss which specific items are actually carrying the business. Our new line items insight dashboard turns standard transaction logs into granular product intelligence directly at the point of purchase. Here’s what happens when you look beyond surface-level totals: 👉 Top-selling items: Uncover your true commercial drivers and rank products instantly by volume and revenue generated. 👉 Sales concentration: Measure product reliance by tracking the exact percentage of income powered by your top 5 SKUs. 👉 Basket metrics: Decode order composition with live breakdowns of unique items, average item value and products per checkout. 👉 Shopper demographics per product: Map customer profiles directly to top-performing items to sharpen catalog strategy and build higher-converting post-checkout upsells. Let your own data inform your next commercial move. Because when you understand the mechanics inside every basket, you optimize inventory, refine marketing and scale faster. 🔥 #kustom

We have a winner! Say hello to Avavav, taking over the Kustom Concept Store in Stockholm from November 9–15. Known for its bold designs, playful approach to fashion and unconventional runway shows, Avavav has made a name for itself by doing things differently. Now, they're bringing that creativity to Sturegatan 6. 📍 “We're excited to bring our customers into our world, and see what happens when Avavav becomes something you can actually touch. The concept store gives us a proper stage for that in Stockholm, and it’s a chance to see what a lasting presence could look like,” says Andrea Hambræus, Sales & Marketing Manager at Avavav. Avavav was selected by our jury after we invited growing brands to apply for an exclusive pop-up takeover at the Kustom Concept Store. The response was incredible, showing just how ready our merchants are to explore physical retail. A huge thank you to everyone who applied! 💛 This competition is just the start, and we'll be opening new application windows in the coming months. #kustom

Behind every successful Black Friday is weeks of capital commitment. 😅 Before the traffic surges arrive, merchants are already working hard behind the scenes to secure stock, manage suppliers and keep cash flow steady. If you could use some extra financial room ahead of Black Week, you can submit an expression of interest for business financing directly in the Kustom portal. Financing is provided by Företagsbanken – En del av Resurs, who handle the loan assessment and credit process. Eligible Swedish merchants can check their portal to explore working capital options and submit a request in just a few clicks. The groundwork happens now — so you can focus entirely on driving conversion when traffic surges. #kustom