Knock AI

Last week we prepared for a review with the CMO of one of our security customers, and one thing that was clear was the impact of enabling engagement with buyers on their own terms and preferences. Yes security audiences are hard to engage, yes security people do not like to be chased (shh, are we not all?) and yes inbound is not the main channel to convert them from. But actually when you give them control on when to engage, the channel to engage from and where they engage from (hint, it is not just websites) you can see the impact does not matter if it is an enterprise or SMB. They convert in better numbers and faster. 14.8% conversion with Knock. 1.4% without. Happy to chat and share how we can deliever the same impact to you https://lnkd.in/eDqHDcxD

There’s a reason this kind of feedback stands out - “The best, most low-friction interaction I’ve ever had with a vendor in 10 years.” This is what buyers are saying when, instead of filling out a form or opening a website chat, they can simply start a conversation with you in Knock AI. And I think there’s a bigger lesson here for marketing Marketing isn’t just about collecting another email and putting someone into another campaign. It’s about creating an experience people remember. Think about the last great vacation you had. You probably don’t remember every detail. You remember the little moments that made you feel something. That’s what creates the experience. B2B buying should work the same way. Even when you’re buying something as compalex as a security solution, buyers still want to feel heard, they want to be in control, they want the process to work around them, not force them into another form, another meeting request, or another follow-up sequence. And when someone starts actively looking for a solution, you have a very small window to make that experience different. Because your competitors are probably reaching out too. The company that creates the better experience gets a chance to build the relationship first. That’s what Knock enables companies to do. Start the conversation when intent is highest, remove the friction, and build the relationship before someone else does. The experience isn’t just a nice-to-have - It must become a competitive advantage. If you want to see what Ranny and other solutions are doing to deliever a competitive experience https://lnkd.in/eiruSx9g

Everyone wants more pipeline. But almost nobody asks why they're losing the pipeline they already paid for. Last week, a CMO at a software company told me something I keep hearing from marketing leaders: "Only 100 out of every 1,000 people who fill out our forms actually book time with sales." These aren't cold prospects. They already discovered your company, researched your product, decided it was worth reaching out, and raised their hand. The hardest part of demand generation is already behind you. Yet 90% of them never make it to a conversation. When that happens, the natural reaction is to look at the top of the funnel. Marketing launches new campaigns, increases ad spend, experiments with new channels, and creates more content. Sales asks for more SDRs to follow up faster. But none of those investments solve the real problem. The biggest opportunity isn't creating more buyer intent. It's doing a better job with the intent you already have. Every form that gets submitted represents a buyer who was interested enough to start a conversation. Instead of meeting them in that moment, we send them into workflows, nurture campaigns, lead routing, and follow-up sequences, hoping we can recreate the same level of interest a few days later. Most of the time, we can't. Buyers don't wait for our process to catch up. They move on, continue their research, or start conversations with someone else. Maybe the cheapest pipeline you'll ever create isn't hidden in your next campaign. Maybe it's in the simple change to your buyer experience. If you want to chat on how we do it differently let's connect https://lnkd.in/gz5XBGpf

I know, I know… this isn’t a comfortable question to ask. But really, How much are we actually spending just to “optimize the website”? Chat widget → $30K a year. Scheduling tool → $20K. Form enrichment → $20K. Intent signals / de-anonymization → $30K. That’s easily $100K+. And that’s before design, content writers, analytics. 10 different vendors for one website. Ok, but it generates pipeline, right? In average, less than 0.5%. We spend so much on website conversion. Just to chase them later over email. If your funnel is built around forms and follow-ups, you’re losing pipeline every single day. Not because demand is low. Because your marketing stack is outdated. If you’re rethinking your marketing stack for the AI era and want to explore the Formless Funnel stack, click here: https://lnkd.in/dGs6hVZZ

Your buyers are already showing intent. Knock AI helps you act on it instantly. Engage and qualify high-intent buyers in real time, then turn them into booked meetings - without relying on forms or slow follow-up.

Turn every high-intent click into an opportunity to engage. Knock gives buyers a faster, more natural way to ask, understand, and move forward.