KlientBoost - The Performance Marketing Agency

Our LinkedIn content engine used to be one person. Now it's nearing 20. We launched an employee-led initiative at KlientBoost and it was the main reason we beat our SQL targets. If you remember my previous post about our KlientBoost Kaleidoscope marketing bets, you'll remember that the first thing I mentioned was "thought leadership". Here’s how we pulled it off (and how you can too): 👾 Gamified It - Monthly leaderboard - Points for posts, likes, comments, and especially DMs from prospects - Trash talk (also highly encouraged) 👏🏻 Made It Part of our Huddles Every month, we show off top-performing posts and micro KPI leaderboards. Turns out, marketers really want to be awesome marketers. 💰 Incentivized It Top contributors get bonuses, prizes, and most importantly, eternal glory in the KB Hall of Fame™. 🙊 Removed The Imposter Syndrome We gave everyone post prompts, copy templates, and swipe files. AI tools helped too. 💅🏼 Made Them Look Good You haven't seen this yet, but our performance creative team (ESKETIT Beavis, Lindsay) helps turn raw ideas into polished visuals, carousels, and animations. Everyone gets to feel like a mini brand as we'll create custom looks n' feels on their own visual assets to build their own brand. It wasn’t about making them post about KlientBoost. It was about helping them build their brand, so the company brand comes along for the ride. And the results? More impressions. More trust. More SQLs. Let your people cook 🧑🏻🍳🧑🏻🍳🧑🏻🍳

Most B2B marketing fails not because it’s bad… but because it’s premature. B2B marketing isn’t a buffet. It’s a tasting menu, with a very specific order - and a lot of marketers get it wrong. At KlientBoost, we call this our Marketing Maturity Mountain. It’s our B2B growth framework that helps companies stop playing marketing whack-a-mole, and start climbing with purpose. There are 5️⃣ stages: Product-Market Fit 👉🏻 Don’t run. Validate. Demand Capture 👉🏻 Fish where the fish are. Demand Generation 👉🏻 Now teach them to swim to you. Pricing/Offers/Geography 👉🏻 Scale what works. Brand 👉🏻 Make gravity your friend. Each stage drills down which metrics and ratios to look for before you're ready to climb. Paid Ads? Most wait too long, it pays off mid-stage and beyond. Measurement & Attribution? Absolutely critical at every step, just in different ways. Most teams either skip stages or worse, spread themselves too thin with nothing but "boxes-checked" to show for. This framework forces clarity: ✅ What stage are we actually in? ✅ What’s the graduation criteria? ✅ What activities are worth the investment right now? Marketing without this lens? That’s how you end up split-testing button colors before you’ve even got a sticky offer (shoutout Cody Chase 🤘🏻) Let’s stop doing everything, everywhere, all at once. Let’s climb smarter. Want a walkthrough of the full growth framework? Drop a comment below and I’ll send it your way.

Here’s a performance creative strategy that cut CPL by 25.18% in 60 days. No fancy AI tricks. No massive ad spend increase. No "revolutionary" new platform. Here’s the exact process we used with a B2B client: 1️⃣ Built a set of ads around multiple value propositions 2️⃣ Tested multiple variations and formats to find what works 3️⃣ Mixed in a range of CTAs to see which language converted best 4️⃣ Quickly identified top performers and cut weak ones 5️⃣ Continuously refined based on actual performance data—not ego The results: 📈 CTR up 20.30% 📈 Conversion rate up 11.78% 📉 CPL down 25.18% Key insights if you want to try it yourself: 1️⃣ Creative variety unlocked stronger engagement and lower CPL 2️⃣ CTA tweaks lifted CVR by 8.97% through sharper intent alignment 3️⃣ Static and GIF formats delivered fast, scalable wins with minimal lift The truth: Most B2B marketers are too busy trying to impress the C-suite with creativity. The best marketers scale what works—and let performance data lead. P.S. Get a higher ROI Performance Creative strategy with the custom $10K Marketing Plan 2.0 we're giving away for free. Hit the link to get yours: https://lnkd.in/gQCX8P77

The easiest way to launch LinkedIn Ads campaigns that don't generate pipeline: "We're gonna try $5K/mo and then scale it if it works." But it doesn't work, everybody blames marketing, and the spend goes back to hiring more SDRs 🥲 Here's what went wrong: 1. Budget didn't match the audience size 2. Ads didn't reach enough in-market buyers 3. Frequency was too low to build mental availability LinkedIn Ads is the highest ROI paid ads platform for B2B. It should work harder than your best SDR on auto-pilot. But it only works when you hit: - 80% audience penetration - 10+ frequency (more for bigger audiences) 80% audience penetration = ads reach the 5% in-market buyers. 10+ frequency = out-market buyers remember you. We use the The Reach Ratio™ formula to calculate the exact budget needed to achieve those targets. It's based on 5 inputs: 1. Audience size (your ICP on LinkedIn) 2. Target reach (we recommend 80%) 3. Frequency factor (how many times they see your ads) 4. Average CPM (from your Campaign Manager) 5. Sales cycle length (in months) Here's how it works: Let's say your: - Audience size is 140k - Predicated CPM is $42 - Sales cycle is ~3 months To hit 12X frequency and 80% audience penetration you need 1.34M impressions. Based on the numbers, required budget is: - $56.4k total - $18.8k/mo Now it's easy to see why the $5K/mo pilot didn't work 😉 Using The Reach Ratio™ formula stops the guessing game and gives you a data-backed budget that matches your audience. If you don't have enough budget to hit those goals, you reduce audience size to a smaller segment so you do. That's how your run LinkedIn Ads that build recall and generate pipeline. Link in the comments for a free calculator that does the math for you 👇

Tired of wearing so many hats?

Okay, y’all, we just shipped something BIG. Right now, it’s only available to KlientBoost clients 🤫 After 10 months in development, I’m PUMPED to announce Kite 🪁 It’s our new marketing performance tracking software that: - Finds your fastest path to growth - Shows you where to cut wasted spend - Stack ranks recommendations (depending on your goal pacing) You connect your ad platforms, set your goals, and Kite goes to work. Here are my favorite benefits: - Makes it impossible to not be proactive - Visualize if you’re on-track to hit your goal - Transparent data that nobody can hide from It keeps marketing teams (including our own) fully accountable for driving growth. Because this is the brutal reality of marketing we’ve learned from speaking to 100+ marketing leaders every month: - They’re not sure what is and isn’t working - They’re not setting clear goals and tracking progress - They’re guessing where to allocate spend and hoping it works Kite solves all those problems. Want a sneak peek? Link in the comments to check it out. DM if you want to see how we use it for clients 🎉