Kill Boring Dead

Your brand won’t survive 2050. And honestly? It doesn’t deserve to. This is a creative reckoning. Marcus Willis (Founder, Kill Boring Dead) and Shanice Leung (Vibes) are here to pull the trigger on boring marketing. 📅 Friday, 21 November ⏰ 4:00 PM arrival · 4:30 PM kick-off 📍 Gate 8, 86-88 Jolimont St, East Melbourne 🎟️ Free (but ticketed via Eventbrite) 🍸 Drinks & mingling post-talk Tickets are free—but missing it? That might be the most expensive mistake you’ll ever make. (Unless you’ve “invested” in NFTs.) Register today.

This is a gut punch for fearless CMOs and marketing leaders tired of safe ideas, beige campaigns, and death-by-approval-cycle. Marcus Willis (Founder, Kill Boring Dead) and Shanice Leung (Vibes) are here to pull the trigger on boring marketing. 📅 Friday, 21 November ⏰ 4:00 PM arrival · 4:30 PM kick-off 📍 Gate 8, 86-88 Jolimont St, East Melbourne 🎟️ Free (but ticketed via Eventbrite) 🍸 Drinks & mingling post-talk Tickets are free—but missing it? That might be the most expensive mistake you’ll ever make. (Unless you’ve “invested” in NFTs.) Register today.

FMCG marketing kind of sucks right now... and we blame your legal department. If you manage an FMCG portfolio and your feed looks like a Coles catalogue, we're hosting a webinar on Friday, August 7th, specifically for you. Social platforms aren't social anymore. They're entertainment platforms competing with Netflix, Binge and TikTok for attention. Yet so much FMCG marketing is still playing by a rulebook written 10 years ago. We've spent the last few months pulling apart what Australia's biggest FMCG brands are doing on social. Spoiler alert: it's dire. Safe. Sanitised. Product shot after product shot. The kind of content that technically gets approved... but nobody actually wants to watch. We know the reality isn't simple. Brand guidelines. Compliance. Retailers. Stakeholders. Legal. Everyone has an opinion before a customer ever gets to. So we're hosting a webinar for senior FMCG marketers. No bullsh*t. No recycled marketing buzzwords. Just an honest one-hour conversation led by Kill Boring Dead's founder, Marcus Willis about why the category has become so forgettable, what's actually working instead, and how challenger thinking can exist inside even the biggest organisations. If you're responsible for building brands people actually remember, we'd love to have you there. Register here: https://lnkd.in/gD2bY28p

We met with with Sydney's sharpest FMCG Marketers at @Snap Inc HQ the other week. We talked about how safe marketing is killing your brand, and how FMCG marketing badly needs a shake up. We're bringing this talk to you in a Webinar on Tuesday 30th June at 2:30pm Interested? https://lnkd.in/gD2bY28p

Sydney based Senior Marketers of FMCG brands, we're inviting you to something incredibly important. We’re putting together a private room of marketers, founders and brand leaders who are actually pushing culture forward in Australia. Wednesday, 17th June. 9:30am. An invite-only morning built for marketers who still believe bold work wins. Invite-only. Carefully curated. Not a single second of boring. Register Here: https://lnkd.in/eji3JPVT

We’re hosting something a little different for FMCG marketers in Sydney. After a successful event in Melbourne, Collingwood earlier in May, "Kill Boring Before It Kills Your Brand" is coming to Sydney on Wednesday, 17th June. Because while most brands are still posting safe, sanitised, "approved-by-everyone" content... AI-fuelled creators are out there eating their lunch in-feed. Engagement is dropping. Attention spans are fried. And the old playbook? It’s starting to smell a little like corporate hospice care. This isn’t a sales pitch. No slides. No awkward "here’s why you should work with Kill Boring Dead" spiel No funnels or 12 follow-up sequences post the event Just a genuinely good room full of senior brand-side marketers talking honestly about creativity, relevance, risk, attention, and why boring marketing is becoming dangerous. 40 seats only. Doors open 9:30 am. You’ll be back at your desk before lunch. Hopefully with a few less "safe" ideas rattling around in your brain. Sydney. Wednesday, 17th June. Register your interest here: https://lnkd.in/gwFaQVkM Or your competitors will.