Kiin.co - Linkedin Ads Agency

The LinkedIn ads MCP era is the most amazing thing to happen in AI for anyone managing LinkedIn ads in-house, externally, freelance, whatever it is. Being able to splice and dice the data in your Ai of choice and have that data go directly into it is a game changer Just think about all the tedious and timely things you can build and use to actually manage your campaigns From reporting to company and job title demographic mining for exclusions With a LinkedIn ads MCP connection like the one I use with Kiin Intelligence Now you can semi-automate them For example: The job title demographic report in the video above Where you can see the job titles by campaign with impressions, clicks, % of spend and est. spend in the last 7 days You can even exclude targeted job titles from the report so you don’t have to sift through titles you want to keep You can even search for things like specialist or certain phrases you don’t want to show up for. So you can easily go in and exclude them in-platform I can’t even begin to explain the time savings, it’s wild. P.S. If you want to run this on your own account, the Kiin LinkedIn Ads MCP is free to try: https://try.kiin.co/

Yesterday was a bit crazy. We dropped our LinkedIn Ads MCP… …it was full within an hour. 200 ad accounts connected. Max capacity hit. Had to shut the door 😅 This thing wasn’t even meant to be public. It started as an internal fix. Every Friday: 2 ppl on my team 4–5 hours pulling reports Same manual grind, every week Now it is done in 1 click All data pulled Actually useful insights (not just dashboards) We built this because most tools looking at LinkedIn ads are honestly… horrible. + No understanding of thought leader ads + No clue which metrics actually matter + No pipeline visibility + Zero context on long sales cycles / high ACV They treat LinkedIn like Meta. LinkedIn ≠ performance channel. It’s a demand gen/ content distribution platform more than anything. If you don’t analyse it like that, you’re flying blind. That’s exactly why we built this. 👉 Proper TL ad breakdowns 👉 Metrics that tie to pipeline (not vanity) 👉 Context around long sales cycles 👉 Actually usable reporting for B2B We’re now building to scale it to 1000+ accounts next week. It’s completely free also. If you’re running LinkedIn ads you can get access here... https://lnkd.in/gzwfgJBe (And yeah… we’ll try not to break it again) Image from querying a client's ads directly in Claude 👇

You know those outbound emails where someone spent 4 seconds on your LinkedIn before hitting send? When we launched ours, something weird happened. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗹𝗶𝗸𝗲𝗱 𝘁𝗵𝗲𝗺. Let me back up. Last year customers started using Fibbler's ad engagement as part of their intent data layer for outreach. A use case I never thought about. And as a bootstrapped founder doing a little bit of everything, I didn't have time to explore it. So I partnered with Philip Ilic and his agency Kiin.co - Linkedin Ads Agency to launch our own outbound motion 2 weeks ago. They build the infrastructure and automations. I create the content. Because that's the part most people skip. They obsess over the tech stack and the automation. I obsess over writing emails people actually want to read. Two weeks in, we've activated two layers: 𝗟𝗮𝘆𝗲𝗿 𝟭: Cold emails to ICP buyers with similar targeting as our LinkedIn Ads. Companies between 10-250 employees already spending some money on LinkedIn Ads. 𝗟𝗮𝘆𝗲𝗿 𝟮: Warm emails to our own ad engagers using Fibbler to push engagement data from our Thought Leader Ads into Clay, then enriching for ICP contacts. The best signal so far? The replies. People are writing back that even though they might not be interested they loved the content. And that warms a marketers heart. 🫶 And we've already seen a couple of direct signups too. 𝗟𝗮𝘆𝗲𝗿 𝟯 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻: warm emails triggered by website visits, organic post engagement, recently promoted marketing leaders, and other intent signals. Turns out people don't hate outbound. They just hate lazy outbound. P.S. If you’d like help with outbound or LinkedIn Ads, feel free to check out Phil and the team here: www.kiin.co

We just release one click ad fatigue report in the LinkedIn ads MCP It compares your CTR and engagement rates week on week, then flags the ones which are reducing. This was a major time burn for my team. We needed to be checking this every week and it honestly took so long. now you can just query it directly in Claude (or any llm). It has rolled out, so if you have connected the MCP, you can start using it. p.s. we now have over 36 million $ running through the MCP annually, which is a little crazy. Get Access Here 👉 https://lnkd.in/g-8T6s4D

Massive news! We just launched the first LinkedIn Ads MCP tapping into private LinkedIn APIs built by a team who deeply understand the platform ( 100s of accounts + ex-LinkedIn ppl), so it's way more than a connector. It just rolled out to the 300 + ppl on the waitlist. It connects your LinkedIn Ads data directly to Claude or any LLM. Get access here: 👉 https://lnkd.in/gjF62mGk What's super cool is we are getting access to lots of private APIs from LinkedIn. For example... we got the Community Management API. This one is really big! it allows you to query your Thought Leader Ads specifically and get data like: author name and it can actually read the post this allows us to get really deep on thought leader ads reporting which just the linkedin ads api wouldn't allow. One thing i am really proud of is this is not just a connector. We built an intelligence layer on top. So it understands what a thought leader ad is and understands the important metrics around them (generally, LinkedIn doesn't make that easy). Things like: cost per landing page click rather than CPC (which inflates the number) and LP CTR (true CTR to landing page, not just CTR) We have also built in custom reports such as: Fatigue report — looks at engagement and CTR week by week to see if it's declining. Lead gen reports — understands the difference between a content lead vs a demo lead (this we had to build on top, LinkedIn doesn't give that detail). Conversation ad reports. And we are building out more. You can also sync up your CRM which is pretty cool. And query things like 'give me the influenced demos, pipeline or revenue'. And also if you ask 'tell me the clicks, engagements and impressions leading up to the company becoming a CRM lead' it'll give you month to month info on how that company engaged with your ads so you can see the story behind it. You can also turn this into a revenue report. We are getting access to a few more private APIs soon, so we will be able to get even more nuanced info around your LinkedIn ads. Things like... 'tell me the exact targeting on this campaign' or 'tell me which exclusions are on xyz campaign'. This is part of a separate API coming soon! Here are some ways you can query the data: "List all my ad accounts" "Give me a monthly report for April" "How are my thought leader ads doing?" "How many leads did this campaign generate?" "Give me an ad fatigue report" "Create a thought leader ads report" This is still in beta private release. If you want early access, 👉 https://lnkd.in/gjF62mGk p.s. i am writing this in my car as i have a massive group of my childhood friends visiting me in the Algarve, so trying to get this out while also drive down...i'll put my phone and laptop away and drive safely! #LinkedInAds #B2B #MCP

ok… ridiculously excited about this one. We’re launching a brand new event series called B2B Brains This one is all about ‘marketing in the age of ai slop’ we have some of the most well-known minds in b2b for the first one. i am super excited to announce the speakers…. Rob Kaminski | Founder FletchPMM Sam Dunning | Founder Breaking B2B Adam Holmgren | Co-Founder ibbler Tim Davidson | Founder B2B Rizz Adam Robinson | Founder RB2B + other companies. Steffen Hedebrandt | Co-founder + CMO Dreamdata Literally a ridiculous line-up 😱. Join us on the 22nd to the 24th of June. Sign up here: https://lnkd.in/gksjz66Z B2B Brains is not a rambling podcast. We are designing it as a masterclass where you actually learn something new.