Kickbite

We looked at 27 brands over the last 9 months. In the months where they put more budget than usual for newly launched creatives, ROAS was at a median of 9.7% higher. That held for 20 of the 27 brands, so it’s not just a fluke from one or two accounts. The example I like most is a fashion brand we work with. For months they ran basically 1 to 2 different ad types. Then in one month they tried 2 new ones, so 4 in total: founder ads, UGC, a product drop and a creator. Spend almost quadrupled that month and CAC dropped from €137 to €53, which is usually the exact opposite of what happens when you push that much more budget into Meta. But with the same pattern showing up in 20 out of 27 brands, I don’t think it’s just a coincidence. What I see in a lot of accounts is 30 or 40 live ads, and when you look closer it’s the same video with a different hook or headline, so for Meta it’s just more of the same. So I’m curious: if you open your ad library today, how many really different ad types are actually getting spend? You can check your creative diversity here: https://lnkd.in/ehvwcGiY

What if you only scaled what still pays after returns? Your ad platforms don’t subtract returns. Kickbite does.

What if you only paid full price once targets were hit? Every Kickbite pilot starts with a business case and targets you agree on.

What if the 4x ROAS is really a 2x? When two platforms claim one sale, both look twice as good.

What if you could prove what Meta really drives? Last-click data makes upper-funnel spend look worthless.

What if you knew what better data is worth, in euros? Enter your ad spend and get your number.