KGK Genix

A shopper looks at a shop window for a few seconds, but it can take us weeks, sometimes months to get those seconds right. The best work looks effortless precisely because of all the preparation that happens in advance. Here is some of what happens on the project, most of which is not seen: The initial survey - A drawing tells you what a store is meant to look like, but the tape measure tells you what it actually looks like. Even a few millimetres error is enough to stop a graphic fitting. Colour consistency across multiple locations - A brand colour has to look the same on vinyl, fabric and board, printed on different machines and seen under different lighting. Access - Every landlord and shopping centre has its own rules. Permits, RAMS, loading bay slots and delivery times all have to be agreed before anyone arrives. The install - Often overnight, or at 5am, with a finish time that cannot move. When the doors open, the window has to be complete and the team gone. The next time a window stops you in the street, spare a thought for the people behind it. The surveyor who measured twice. The print operator who checked the colour against the last batch. The project manager who chased the permit. The installers who were up long before the rest of us. I see that work every day and I never take it for granted. P.S. KGK Genix is a multidisciplinary agency providing creative, print, project management and installation solutions. Bring us the project you're not sure can be done. Free 1:1 consultation: https://lnkd.in/e9_x4k9g

Every agency says they want a partner, not a supplier, but very few can describe what that looks and feels like on a Tuesday afternoon when they are under pressure. I think partnership is one of the most used words in our industry. It is in every pitch and every credentials deck. But for me partnership is proved in the small, unglamorous moments. The artwork file that lands two days late with the install date unchanged. The measurement on site that does not match the drawing. The client who changes their mind after sign off. Those are the moments when an agency finds out who they are really working with and our job is to make the agency look good to their client. If we have done it well, nobody notices us. The agency owns the idea and the client relationship. They should get the credit. So if you are choosing a print partner, do not ask what they do when things go well. Ask about the last job that went wrong and what they did about it. P.S. KGK Genix is a multidisciplinary agency providing creative, print, project management and installation solutions. Bring us the project you're not sure can be done. Free 1:1 consultation: https://lnkd.in/e9_x4k9g

Big ideas, tight deadlines or tricky rollouts? We love a challenge. Bring us your brief, bounce ideas around with our print specialists, and leave it with us. Your creative vision. Our production know-how. Let's make it happen.

The harder the brief, the better. Bring us your most complex print project and talk it through with our team of print specialists who've delivered 1000's like it.

Agencies, do you have a print brief that you're not sure can be done? Challenge us. Our team of print specialists will show you how it can be done.

Urban Outfitters needed a multi store retail roll out, including their flagship London Store, that looked as good in-store as it did on paper. Have a look at the results. It is a great example of what can be achieved when creativity, print, project management and installation all work together.