Keyplay

We're coming for 6sense. For 3 years, we've helped top CMOs lock in their ICPs. Act 1 is working. Act 2 starts now. Today we launched LinkedIn Ads Intent Signals in Keyplay. You spend $100K per month on LinkedIn Ads. Great channel for awareness and engagement. But you can't see which accounts are actually engaging until months later (or never). And you can't close the loop with your ICP models. That $100K should do more for you. Now it can. Connect your LinkedIn Ads to Keyplay (30 seconds). We identify companies clicking your ads, score them with your ICP model, send detailed Slack alerts, and help you build dynamic target audiences. This is part of something bigger. Fit x Intent, done right. Imagine Keyplay-style whitebox intent, alongside your ICP data. LinkedIn Ads is the first signal in this new framework. You can churn 6sense now. The market is shifting from Legacy ABM to ICP Marketing. Keyplay wants to help.

Use trained, tested, and proven AI Agents to find, research and score your dream accounts. The best security companies trust Keyplay's AI Agents for ICP Targeting. Hundreds of smart SaaS leaders trust Keyplay to ensure they're focusing on accounts who will win faster, for more, and stay longer. As one CMO put it, "Keyplay helps us solve for NRR at the targeting level."

Use trained, tested, and proven AI Agents to find, research and score your dream accounts. The best security companies trust Keyplay's AI Agents for ICP Targeting. Hundreds of smart SaaS leaders trust Keyplay to ensure they're focusing on accounts who will win faster, for more, and stay longer. As one CMO put it, "Keyplay helps us solve for NRR at the targeting level."

It's time to listen to your elders with something as important as your ICP.

2x Outbound Deal Size. +35% Increase in total Pipeline. See how Mutiny used Keyplay to stop working non-ICP accounts and start working accounts that would close faster, for more, and stay longer.

If you can’t see the difference between A and F accounts, sales and marketing will struggle. Keyplay brings your ICP into focus.