Kaltura

Who owns the buyer journey in the age of AI? Increasingly, the buyer does. As AI agents take on more research and buyers arrive better informed, marketers need to rethink how they understand intent and respond to what happens next. Join Scott Brinker, Analyst & Advisor at chiefmartec, and Venk Chandran, VP Product at Kaltura, to explore personalization, identity, and how the same content can serve both human and agent visitors.

The buyer journey is no longer yours to design. Buyers are arriving more informed, charting their own paths, and increasingly using AI agents to research on their behalf. Join Scott Brinker, Analyst & Advisor at chiefmartec, and Venk Chandran, VP Product at Kaltura, to explore how buyer intent, content intelligence, and real-time context can help marketers stay relevant when they no longer control the journey. You’ll learn: • How content and behavioral signals reveal buyer intent • How real-time context enables more personalized, adaptive experiences • How AI agents are shifting more control of the journey to buyers • Why composable Martech is essential for context-driven engagement

Every good agent needs a mission 🎯 With Agent Goals, you can now give your Agentic Avatar a clear objective - turning every conversation into business intelligence. Here's how it works: • Define the insights you want to gain from every conversation - such as user needs, intent, or knowledge gaps. You can also add a form to collect specific data directly from users. • Place your agent where you're most likely to gain those insights - whether on your website, at an event, or in a learning journey. • Connect who the user is with what the conversation reveals to qualify intent, personalize follow-up, and optimize journeys. Don't just respond - move the conversation forward. Learn more about Agent Goals: https://lnkd.in/e6Neqgju/?utm_campaign=AgentGoals-Boost&utm_source=linkedin&utm_medium=paid&utm_id=1236343306&hsa_acc=500105105&hsa_cam=1236343306&hsa_grp=917284486&hsa_ad=1656493666&hsa_net=linkedin&hsa_ver=3 #AgenticAvatars #AvatarGoals

Your buyers are already telling you what they need. Through what they watch. What they ask. What they attend. What they return to. Kaltura turns those signals into personalized experiences that qualify intent, guide the next action, and move buyers toward revenue. Meet Agentic Revenue Engagement.

What if your website could answer questions? What if your content could react to intent and your webinars could keep selling after they end? Kaltura connects content, conversational AI, events, ABM, and buyer intelligence into one Agentic Revenue Engagement platform.

Hi %FIRSTNAME%, Most B2B journeys still make buyers do the work: search the site, find the right content, sit through a webinar, fill out a form, wait for Sales. We're building a different model at Kaltura. One where AI understands what a buyer is trying to accomplish and adapts the experience around their intent, through conversations, content, video, events, and personalized journeys. Let’s start with a simple question: What are you most interested in?