Jordan Digital Marketing

Our partnership-first marketing works for clients of every size and status. Learn how we’ve worked to grow Sentry into a SaaS success story.

I wanted to build an agency that I would have hired when I worked in-house. An agency built to offer in-house expertise in an agency setting. An agency that values exceptional talent and rewards great work is the agency I always wanted to work for – so I built it. That’s the kind of agency a client should look to partner with. I lay out a bit more of my founding mission below. Shoot me a message if you want to talk about our agency offerings. #agencyculture #remotework

Marketing in 2025 is HARD! …like, really hard. In 2025, you need to be able to conduct the marketing orchestra, not be a single-instrument player. If your agency is the best in the world at Google Search, Linkedin, or Meta Ads, great! But that’s not going to cut it anymore. Today’s best partners are orchestra conductors, not virtuoso musicians. Seeing the whole picture and building a strategy to optimize it is THE way forward. Learn about the services we’ve built in the last couple of years to get the kind of perspective that helps our clients thrive in the marketing landscape. DM me if you’d like to set up a call to hear more about our process. #marketingstrategy #marketingagencies

The biggest marketing mistake #b2b brands are still making is fixable ...and fixing it is the difference between a dry pipeline and transformative growth. That mistake? Optimizing to events happening too far from the point of purchase. Instead of leads, optimize to SQLs. Instead of MQLs, aim for pipeline. But make sure that there is still a relatively close proximity to the original click. Find an event that has enough volume that the trend is relatively consistent over the course of months, and ideally an event that is within a week or 10 days of the original click. If your event happens 6 months down the line, it's harder to optimize around. If there's not enough volume, it's harder to optimize around. Feed the data from those lower-funnel stages back into your ad platforms to more efficiently target your most valuable audiences. #b2bmarketing #leadquality

No one gets fired for hiring IBM… right? Except they do, the status quo is dangerous right now. The digital marketing landscape is completely changing, and relying on agencies that built their reputations 10+ years ago is a recipe for failure. What seems like the safe bet is often a dangerous choice when the entire media and information discovery landscape is changing. I’ve heard a lot of client partners who want to work with a more recognized name than Jordan Digital Marketing, but I’ve also taken over from some of the biggest, and most respected agencies in the industry. The harsh reality is that the big guys win deals by being the big guys, not by being the best. At our agency we try harder every day to deliver meaningful business outcomes, not just vanity marketing metrics. Every single agency claims to be a great business partner. But: Big agencies give smaller clients their B teams. Small agencies don’t have the perspective and learnings from a broad enough range of accounts. JDM only has A teams, and those teams very intentionally practice internal knowledge-sharing to help our clients see around corners.

Marketing agencies are all the same… Right? …Not even close! If marketing agencies really were a commodity right now, we wouldn’t see so many glaring errors when we audit new client accounts. The first things we do for new clients: - Audit a handful of potentially costly settings in ad platforms - Call b.s. on “achievements” that the old agency claimed but couldn’t prove (one of my pet peeves, and something we never do at JDM) Before you nod your head at the idea that agencies are commodities, take a listen. We did a recent audit of a client coming from a big, well-respected agency, a much more recognizable name than Jordan Digital Marketing, and saw one of the biggest mistakes that’s come through in years, and saved the client thousands of dollars in a matter of minutes. DM me if you’d like to set up an audit of your agency to see if we can find some of the same mistakes. #marketingagencies #digitalmarketing