Jon & Marc

Incredibly proud to make this announcement with Marc Rioux and the full support of our amazing RR Digital team

Law firm SEO isn’t dead. It just grew up. AEO or GEO or just plain SEO, call it what you want. (I call it SEO+, but to each their own). The game has changed: Both how users search and how law firms are optimizing for increased visibility. Clients aren’t typing “car accident lawyer near me” as often anymore. They’re asking AI: “Which law firm should I hire in [city] for a car accident?” “Which law firm gets the best results?” And those answers are being formed from: ✅ Your reviews across the internet ✅ Your videos ✅ Your brand’s reputation signals ✅ Your ability to prove what makes you different This week on the podcast, Marc Rioux and I break down the biggest SEO shifts of 2025: what changed, what’s working, and how to stay visible when AI decides who gets found first. If you want AI to recommend your firm (not your competitor)… this is the episode. Click the link in the comments to watch the full video.

SEO isn’t dead, but the old playbook is. AI is now deciding which law firms get recommended and which ones disappear. If you’re still doing SEO the way you did it 6–12 months ago, you’re behind… and eventually you may be invisible. Check out my latest article to learn what’s changed and how the most adaptive law firms are staying visible in 2025.

What happens when 39 different people use the same ChatGPT prompt to find a lawyer? The results are not what you expect.

“There’s no third-party company that will ever have the wanted-to-signed ratio your firm can have internally.” Rob Levine believes intake should never be outsourced. Why? Because empathy converts. When a potential client calls, they need to feel heard, not handled. “You called me. I’m going to make you feel special, listen to you, and have compassion. That’s it. I want your case.” Simple, human, and impossible to outsource.

Michael Bonamarte's practice has a common thread: representing vulnerable populations. Babies with birth injuries. Nursing home residents. Developmentally disabled adults in group homes. "They've lived a long, healthy life, and the one time they rely on somebody else for help, they're betrayed." It's rarely bad staff. It's corporations cutting resources to maximize profit. "When you cut the most necessary resource – staff – people suffer. It's human greed over human need. Profits over people." This is why trial lawyers exist—to hold corporations accountable when they prioritize profits over the people in their care.