Join The Agency

Joining Rahul Jain and Joshua Budman of Noble next week to explore how brands move beyond AI visibility and turn LLMs into a performance channel. RSVP below!

Join us next week! We're turning 💸 to 🚀 - and we couldn't be more excited to welcome Chase Buckner back. Most marketers focus on generating leads, but the real growth happens after the click. Learn why CRM systems are critical and how to leverage yours to connect marketing, sales, and automation to drive revenue. If you want better growth systems to scale smarter, this ones for you. Join us live on November 20 at 10am PST / 1pm EST with Charleen Kao of Join The Agency, and Chase Buckner of HighLevel. 👉 Save your spot here: https://lnkd.in/gT5UgYwr

Most marketers focus on generating leads, but the real growth happens after the click. Learn why CRM systems are critical and how to leverage yours to connect marketing, sales, and automation to drive revenue. If you want better growth systems to scale smarter, this ones for you. Agenda: -Leads to revenue foundations -Connect ad performance to outcomes -CRM workflows that nurture and convert -Q&A: live discussion Joined by: -Chase Buckner (HighLevel) -Charleen Kao (Join The Agency) RSVP below or save your spot here: https://lnkd.in/gT5UgYwr

We're excited to team up with Brickell Digital, the design studio behind Craft Ventures, to explore how strategic brand becomes a performance multiplier. In this session, we break down how landing page design, brand systems, and growth systems work together to drive performance. Agenda: -Lessons from growing venture brands -Design that converts -Turning brand into a growth engine -Q&A: live discussion Join us live on October 29 at 10am PST / 1pm EST with Charleen Kao of Join The Agency, Luke Didriksen and Matheus Gomes of Brickell Digital. 👉 RSPV here: https://shorturl.at/nyVWh

Want to learn how brands design for scale? We're excited to team up with Brickell Digital, the design studio behind Craft Ventures, to share lessons from designing and growing top venture brands. In this session, we break down how landing page design, brand systems, and growth systems work together to drive performance. Agenda: -Lessons from venture brands -Design that converts: landing page, brand systems -Turning brand into a growth engine -Q&A: live discussion RSVP here: https://shorturl.at/nyVWh

BTS portfolio + client spotlight 🌟 Building a motion into repeatable growth Here's what it looks like in practice, real client journeys, and lessons, early-stage to growth-stage, Arda, Nickel I Stage 2 Capital ➡️ Early stage → How do you turn founder-led sales to a repeatable motion? Arda was moving from SLG to PLG and testing self-serve. They mapped their customer journey to the sales motion, and looked not just where there was a dropoff in the funnel, but why. → Defined early behaviors and LIR signals to help sales engage earlier or give ad platforms better quality signals. For them, a user creating a card in the first session, was likely to come back and retain. → Create a feedback loop and customer experience that aligns across marketing, sales, and product. Lesson: “If we had scaled the spend first, we would have poured money into a funnel that we fundamentally misunderstood” ➡️ Growth stage → How do you scale volume while balancing quality? Nickel was already driving volume. → But digging deeper into the funnel, they found the highest-volume, seemingly most "efficient" leads weren't the highest value customers. Sound familiar? Instead of treating all leads equally.. → The team looked at volume and quality by customer segment. One tier drove ~50% of lead volume, lowest approval rate. Lesson: Looking beyond top-of-funnel and by customer segment allows the team to focus on customers more likely to increase revenue. 🐳 Demand gen playbook evolves as you scale, but if you think beyond tactics - in growth levers, the fundamentals remain the same. 🎤: Thank you Andrew Davis and Ivan LaBianca for sharing your journey and lessons to help other founders building at each stage. Stage 2 Capital Mandy Cole thank you for the opportunity to support + partner alongside Kyle Henson, Uriel Eisen, Madi Perkins, Ray Fu, Miguel Vera 👉 Full interview: https://lnkd.in/gtWvhxxC Apply: https://lnkd.in/gmBMp6pq