JOIN

New AI use case just shipped at JOIN: Virtual Try-On 👕✨ Pick an avatar. Add a product. Add a scene. Get a photorealistic image or video back in seconds, at a fraction of the cost of a real shoot. The part I'm most excited about: you're not limited to one item. Style the avatar with a main product and secondary products from the same catalog (the jacket, the pants, the bag) in a single generation. Full outfit, one shot. No studio booking. No shipping samples. No waiting weeks for a shoot to show a full look. Just catalog in, content out, in a fraction of the time and cost of a traditional shoot. Well done JOIN team !!

One question I get a lot from e-comm teams: what type of video content should we use? Product demos? UGC? Tutorials? The answer is simple: it depends on what you want the video to do. Across 35 million video views, we see different content formats winning on different metrics: → Product demos get the most views, accounting for 30% of all video views. → Tutorials get the best retention, with a 61.2% completion rate. → UGC combines strong reach and retention. Which makes sense. Every format has a different role in the buyer journey. A product demo helps shoppers understand what theyre buying. A tutorial shows them how to use it. UGC helps them see the product in a real-life context. So the question isnt “whats the best-performing content format?”. It"s “what does my shopper need to see at this point in their journey?” And then test from there. More insights in The State of Video Commerce 2026 by JOIN. Full study in the first comment.

Every product video you’re watching here was generated with AI. Every bottle, every shoe, every detail. A year ago, AI-generated product videos were relatively easy to spot. Today, the quality has reached a point where some outputs genuinely make you look twice. But for e-commerce brands, the real question isn't how impressive AI has become. It's "What could this look like with my own products?" And the best way to answer that is to see actual examples. That's why we built the JOIN AI Gallery: a collection of AI-generated product videos across different categories and creative styles. All created with JOIN Studio or by AI artists we work with. 40+ videos to explore, compare, and get inspired by. And growing. Take a look. You might find your next creative idea → https://lnkd.in/e_z-5Bhz

Why do some brands get +6.1% conversion uplift from shoppable video, while others reach +42.3%? We just released the biggest study we've ever put out on the impact of video commerce. We analyzed data from 350+ e-comm brands, 2+ billion sessions, and 35+ million video views to understand what drives the gap. On average, shoppable video drives: → +6.1% conversion rate uplift → +6.7% revenue per visitor uplift → +3.8% add-to-cart rate uplift But the top 10% reach +17.7% conversion uplift. And the strongest result in our dataset? +42.3%. So what separates average performers from the best? Content. Formats. Mobile. Website coverage. Industry. But above all, how well video content matches what shoppers actually need to make a buying decision. We broke it all down in The State of Video Commerce 2026. Link in the first comment to get the study (ENG/FR) A huge contrast for the JOINers involved in this study: Arthur, Dimitri, Marine, Typhaine, Gwenn, Julie.

Ever seen a product video and thought: "That's exactly what we need"? Until now, that meant a brief, an agency, a shoot. And several weeks. We just added to JOIN a new feature to our AI Studio: Inspiration. 1. Upload the video that inspires you. 2. Pick a product from your catalog. 3. AI Studio creates a video of your product, with the same art direction. Same pace, same mood, same shots. But with your product, ready for your product pages and your socials. The video below: on the left, the inspiration. On the right, the result. No shoot. Every product in your catalog deserves its own video, not just the best-sellers. That's why we keep pushing the platform forward!

+42.3% conversion uplift. 📈 That's the strongest result we found. On average, shoppable video drives a +6.1% conversion uplift. But the gap between average and top performers is huge. And almost nobody has the data to explain why. At JOIN think a software company that doesn't understand its market better than anyone else has no business selling into it. Understanding what actually works in video commerce, and making that public, isn't a side project for us. It's the job. So we analyzed 350+ e-commerce brands and 1.8 billion sessions to find out what separates average performers from the best. The result: State of Video Commerce 2026, the most complete look yet at what drives performance in video commerce. Content. Formats. Site coverage. Mobile. Industries. A lot of data. A few surprises. Out in 3 days. Stay tuned 👀