IMPACT Commerce

What does it take to create value with agentic AI? Hear Mina Ashna, the lead behind our Agentic Lab, explain the principles shaping how we approach it: The tools are a commodity. The craft is the edge. As AI becomes more powerful and accessible, simply having access to the technology won’t set businesses apart. What matters is how and where you apply it. Where can it create real value? And how can you turn the knowledge, data and expertise unique to your business into something agents can act on? That’s what we’re exploring in the Agentic Lab – through conversation, experimentation and, most importantly, building. Start with one meaningful problem. Build it. Test it. Learn. Then scale from evidence. Curious about the Agentic Lab and how to get involved? Explore the Lab and request an invite: https://lnkd.in/egrVZqDQ 👈 #AgenticLab #AgenticAI

Meet Ask and Mina, two of the people behind Agentic Lab, pictured during a recent workshop with a large Danish retailer. The mission? Find where AI agents could genuinely improve customer experiences, operations and business processes – then turn the strongest opportunities into working prototypes.

We’re proud to announce our partnership with Constructor 🤝 As AI is changing how people search, discover and choose products, product discovery is becoming an increasingly important part of the customer experience – and a powerful driver of growth. Together with Constructor, we’re helping our clients make the most of that opportunity. Constructor brings AI-powered search, sophisticated algorithms, recommendations, personalisation and merchandising built specifically for ecommerce. We bring the strategy, CX and commerce expertise to make it work in practice. We're already building a strong pipeline across Europe, ready to help both brands, retailers and B2B commerce teams: ▪ Make it easier for customers to find the right products ▪ Deliver more relevant and personalised shopping experiences ▪ Improve conversion and commercial performance ▪ Connect product discovery with the wider commerce experience We’ve already put our partnership into practice, joining forces on a global digital platform launch for leading UK beauty brand ELEMIS. Read more about the partnership and why it matters: https://lnkd.in/efxjuaJH 👈

$262B in online sales was influenced by AI during the 2025 holiday season. AI is already becoming part of how customers find, compare and choose what to buy. And as agents start acting on their behalf, that journey will change again. Agentic Lab is where we explore what that means in practice – testing real use cases across customer journeys, operations and business processes, and building the ones worth pursuing.

🤖 We're spending a lot of time talking to clients about AI right now. Most organisations are somewhere between two realities. In the boardroom, AI is seen as a strategic priority with significant potential for growth, efficiency and competitive advantage. On the ground, teams are already experimenting. New tools are appearing every week. Ideas are moving faster than governance, structure and strategy. The challenge isn't access to AI. It's deciding where it creates real value, what to prioritise and how to turn experimentation into capability. That's why we've created 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗟𝗮𝗯. An invite-only initiative from IMPACT for leaders who want to explore what the next era of commerce might look like, test ideas in practice and learn before making bigger bets. We don't believe the future is human or AI. We believe it's human expertise reinforced by AI capability. And we believe the fastest way to understand what matters is to build something real. Read more: https://lnkd.in/eHguJW8y/?utm_medium=paid&utm_source=linkedin&utm_campaign=B2C%257CAgenticLab%257CAwareness%257CSeptember2026&utm_id=1223041723&hsa_acc=502529396&hsa_cam=1223041723&hsa_grp=889132193&hsa_ad=1531694543&hsa_net=linkedin&hsa_ver=3

Meet Mina Ashna, the driving force behind Agentic Lab at IMPACT 🐝 AI is already changing what’s possible in commerce. Now, the real question is where it’s actually creating business value. That’s what Agentic Lab is here to find out. We take real business challenges, build and test agentic solutions around them, and learn what moves the needle. Some experiments are already becoming working agents. Others are showing us what doesn’t work – and that’s just as valuable. And we’re not going to keep those insights to ourselves. We’ll show you what’s working, what isn’t, and what we’re learning along the way. Curious about Agentic Lab? Take a closer look here: https://lnkd.in/ee64spCj 👈 #AgenticLab #AgenticAI #AgenticCommerce