IDC

Talking with customers every day, I’ve noticed a lot of conversations come back to the same question: how do I know this plan still holds up by the time I present it? They're not worried about doing more research. They're worried about the research going stale, the market shifting, and it affecting their strategy without their knowledge - leaving them flat-footed. The actual problem underneath 2027 planning cycles is not effort or even insight. It’s timing. IDC's Laurie Buczek digs into this live on August 27, walking through what a defensible 2027 plan looks like with a real planning scenario. For anyone tackling annual planning, this is one worth attending: 👉 https://lnkd.in/erjUUG52 #ProductResearch #2027Planning #CustomerVoice #IDC #IDCQuanta

59% of enterprises now revisit their planning decisions at least monthly, according to IDC's own research. A year-long plan can't keep pace with that. Join Laurie Buczek, IDC's Group VP of Market & Business Intelligence, to explore what separates a 2027 plan that survives scrutiny from one built on assumptions. You'll also see a real planning scenario built out in IDC Quanta: sourced, traceable, decision-grade enough to stand up to your board. 📅 Aug 27, 12PM ET 🔗 Register today: https://bit.ly/45HbAaq #IDCQuanta #IDCAIPlatform #IDCWebinar #2027Planning

Don’t wait to plan your 2027 events strategy. Last year's survey says events is where the C-Suite go to stay informed and make buying decisions.* Book a meeting and be first to secure the sponsorship slots that best match your needs, with guidance from an IDC event specialist. *Source: IDC C-Suite Survey

On September 1 every vendor in your market will be competing for the same key sponsorship opportunities. The early movers are already planned in. Book a meeting now and get ahead of 2027.

Over 10,000 senior IT decision-makers engaged at IDC events globally across 1H 2026. Five regions. One calendar. Over 70 multi-sponsor events to choose from. IDC’s 2027 events calendar launches September 1. Don’t wait to find out what events best align with your 2027 strategy, meet with an IDC events specialist today and get first-mover advantage. Whether your event strategy is focused on a single country or crosses regions, this is your chance to secure top sponsorship opportunities.

The 2027 IDC Events Calendar is not public yet. Book a meeting now and get first pick of premiere sponsorship slots ahead of your competition.