Harmonya

Brand teams write messages from strategy decks. Shoppers use different language. Harmonya shows the words consumers use so your packaging, PDPs, and ads stay aligned with real demand signals.

For Mars Petcare, one of the most valuable aspects of working with Harmonya has been the speed of insights. By connecting Mars’s expertise with Harmonya’s platform, they quickly answer critical business questions and take action. Watch this clip to see how our partnership accelerates decision-making.

Mars Petcare uncovered $1.7 billion in sales they were previously blind to, thanks to Harmonya’s AI-powered data matching. By linking ASIN-level data to UPCs, they gained critical visibility into key products. Watch this clip to see how Harmonya’s solution revealed hidden sales opportunities and transformed Mars Petcare’s market strategy.

Mars Petcare is ahead of the curve by identifying emerging market themes and incorporating them into product descriptions early on. Harmonya’s insights ensure their products rank higher as these trends grow. Watch this clip to see how Mars Petcare optimizes their e-commerce presence with Harmonya.

Mars Petcare used Harmonya’s data to uncover key trends driving the dry dog food market, like nutrition, ingredient quality, and ethical sourcing. They also identified emerging competitors in these spaces. Watch this clip to see how Harmonya’s insights are helping Mars Petcare stay ahead of evolving trends and plan for the future.

With Harmonya, Mars Petcare can instantly validate category trends and confirm if they’re worth pursuing. By checking key terms against sales data, Mars moves from anecdotal evidence to data-driven insights in seconds. Watch this clip to see how they’re confidently tracking trends.