Goodness

Most CPG brands waste budget on disconnected systems and slow-moving partners. If your brand's growth is stalled, we can help. Let’s talk.

When CPG teams can’t scale, it can be both a creative issue and a systems issue. We help fix both. Looking to scale your brand? Let’s talk.

Tate’s Bake Shop needed an ecommerce experience that captured their brand and could scale with growth. Their old site couldn’t keep up with evolving customer expectations. Goodness partnered with the team to fully rebuild their Shopify Plus store, delivering a fresh, conversion-focused experience in under three months. We helped: • Modernize site design to reflect the brand • Streamline the purchase path for faster checkouts • Build a flexible Shopify Plus setup for future needs Click here to learn more and read the case study.

72% of CPG leaders say their DTC efforts underperform due to fragmented systems and slow execution. Oreo wanted to change that. Goodness helped relaunch Oreo’s DTC experience with a connected, scalable ecosystem. Together, we: • Migrated from Magento to a flexible headless Shopify setup • Unified UX, CRM, and backend operations • Streamlined OreoID’s custom cookie builder for speed and scale • Supported cross-functional teams with high-touch execution See how we helped a global icon grow smarter - read the case study here.

Tate's Bake Shop has built its brand on warmth, consistency, and trust. Customers don’t just buy cookies; they buy into a feeling. But translating that feeling into a modern eCommerce experience takes precision. When Tate’s approached us to migrate their online store to Shopify Plus, the goal wasn’t just to improve performance. It was to preserve the soul of the brand while enabling scalable growth. We focused on: • Capturing the emotional essence of Tate’s through design and tone • Rebuilding site architecture for faster performance and easier navigation • Creating flexible merchandising tools for seasonal campaigns and launches • Aligning backend systems with operational realities for the internal team Our belief: a great migration isn’t a technology project. It’s a brand evolution moment. Every detail - from page speed to checkout flow - becomes a reflection of what the brand stands for. For Tate’s on Shopify Plus, success meant a site that feels just as genuine and satisfying as opening a fresh bag of cookies. See how they achieved it → https://lnkd.in/eQqReUEU As ever, a huge and grateful shoutout to our partners at Shopify Aleesa Daley, Jim Reynolds and Beverly L. for the incredible support and rock-solid platform.

68% of CPG marketers say their DTC strategy underperforms. We help fix the systems and execution behind the strategy. Let’s talk.