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TikTok keeps showing me “what’s in my bag” videos, so I figured I’d share my own “what’s in my GTM stack.” Spoiler: it’s all tech and zero skincare. What’s in my tech stack: • HubSpot for our CRM and deal pipeline • HeyReach.io for automated LinkedIn outbound • Spotify for vibe control and hyperfixation music • Apollo for USA data prospecting and enrichment • Slack for sending my colleagues links to my hyperfixation music • Clay for literally everything including account research and scoring • Twain for account deep research and cold outbound copywriting • Nooks for powering up our sales team for cold calls • Firmable for ANZ data prospecting and enrichment • Canva for sales decks and quick design needs • Figma for more technical design needs Obvi there are a few others, but these are the ones I keep getting asked about. #gtm #whatsinmygtmstack

Who’s joining us in Auckland next month? 80 of 100 spots already filled in <1 week! Outbound looks very different in 2026, and the best teams are adapting fast – smaller, sharper, and signal-led. I'm moderating a panel at Firmable's Scaling Outbound Sales in 2026 event at Wynyard Pavilion on Tuesday, 11 November, bringing together a few brilliant GTM leaders from across ANZ to share what’s actually working right now. I'm talking panelists from Airwallex, Cotiss, Carepatron, and Apprento. We’ll be swapping notes on: 💡 Blending AI, data, and human connection to lift reply rates 📊 The metrics that really drive performance and retention 🤖 Using AI to kill admin so reps can focus on selling 🧠 Why the next era of outbound is more human, not less What to expect? Real conversations, practical takeaways, and plenty of good chats over drinks and pizzas. If you’re in town, come along. Limited seats remaining so please only register if you're able to attend in person – link in the first comment. #SalesLeadership #GoToMarket #OutboundSales #AISales #Firmable

Our customers trust Firmable for accurate ANZ data and real results. We combine the most accurate Australia and New Zealand B2B database with rich buying signals and AI agents, so your team can find, prioritise and convert the right buyers faster.

Stop wasting time on bad leads. 🛑 Your team deserves accurate Australia and New Zealand B2B data and high quality prospects. Firmable combines the most accurate ANZ database with rich buying signals and AI agents so your team can find, prioritise and convert the right buyers faster. ✅ Identify verified decision makers at local companies ✅ Enrich your CRM with clean contacts and firmographics ✅ Get responsive local support that understands your market

Most sales leaders don’t need more leads. They need a way to prioritise the right ones – and move on them fast. Here’s how top ANZ sales teams are building scalable, high-conversion outbound 👇 🔹 Start with ICP-fit targets → Filter by headcount, industry, location 🔹 Layer in buyer signals → Hiring, funding, tech adoption = real intent 🔹 Push to CRM → Reduce admin, improve rep efficiency 🔹 Track what converts → Align outreach around timing and success triggers The result? ▪️ Fewer ghosted calls ▪️ Cleaner handoffs to AEs ▪️ Pipeline you can forecast (and trust) 👉 Want predictable pipeline?

Stop wasting time on bad leads. 🛑 Your team deserves accurate Australia and New Zealand B2B data and high quality prospects. Firmable combines the most accurate ANZ database with rich buying signals and AI agents so your team can find, prioritise and convert the right buyers faster. ✅ Identify verified decision makers at local companies ✅ Enrich your CRM with clean contacts and firmographics ✅ Get responsive local support that understands your market