EXL

75% of UK companies believe they lead on AI. Only 12% actually do. Our 2026 EXL Enterprise AI Study surveyed 212 UK decision-makers across banking and finance, insurance, retail, and utilities. The findings are clear: most organisations are still treating AI as a point solution rather than an enterprise-wide capability. Download the full UK report to see how your organisation measures up and discover what AI Leaders are doing differently.

Unlock the power of intent-based ad targeting. In today’s AI-driven world, traditional ad strategies built on cookies, search intent, and historical user data are being rapidly redefined. EXL’s latest article, "Intent-based ad targeting in an AI-driven world," dives into how publishers can thrive in the zero-click era by leveraging predictive intent signals and AI-powered insights. What you’ll learn: ▪️How AI is reshaping digital discovery and ad targeting. ▪️The role of session graphing and behavioral modeling in decoding user intent. ▪️Strategies to transform data into actionable insights for high-performance advertising. ▪️Discover how intent-based targeting is driving growth in a privacy-first, AI-driven landscape. Read the full article: https://lnkd.in/eTR4a8Nt

The music may have stopped at Retail Technology Show 2026, but the momentum from Stand F40 is still on repeat. 🎶🪩 Retailers want AI at scale, and we shared how data-led transformation delivers real outcomes: •Connected enterprise data • AI scaled from pilots to production • Better forecasting, margins and agility • Stronger CX across contact centre and digital We also explored how AI is reshaping consumer journeys, fragmenting discovery, and categories that would be impacted first. Thank you to everyone who visited and exchanged ideas.

We are pleased to be recognized once again as a Leader in Finance and Accounting Business Process Outsourcing. By combining deep domain expertise with advanced AI and data analytics, we are helping finance leaders transition from transactional roles to strategic value-drivers. Ready to see how we can transform your finance operations? Click on the link to explore more: https://lnkd.in/gvb7Vs94

The beat of retail innovation is getting louder—and EXL will be right at the heart of it. We're pleased to be exhibiting at Retail Technology Show 2026, the premier destination where the world's most forward-thinking retailers and tech innovators come together to shape the future of commerce. At RTS 2026, we'll be showcasing how EXL leverages data and AI to help retailers stay in rhythm with change, from predicting demand and optimising supply chains to deepening customer relationships through advanced analytics and personalisation. With 25+ years of industry expertise and a great AI implementation success rate, we don't just help retailers keep up with the beat—we help them set it. If you're ready to feel the beat of what's next in retail, we'd love to connect at RTS 2026. 📍 ExCeL, London | 22–23 April, 2026 | Stand F40

In our latest 𝘋𝘳𝘢𝘱𝘦𝘳𝘴 feature, Aakash Gupta , Vice President, Analytics and AI Services, EXL, explores why agentic AI is fast becoming the competitive edge UK ecommerce leaders can't afford to ignore. The numbers speak for themselves: 🔸 83% of UK retailers have named scaling AI as a top priority for 2026, with 52% already adopting generative AI across ecommerce and omnichannel settings. 🔸 Brands prioritising AI in customer experience and pricing are seeing a 22% growth in profitability and a 48% uplift in organisational agility. Agentic Commerce is becoming increasingly real and we at EXL, help retailers build scalable AI engines that deliver real outcomes by building capabilities and agents across the spectrum: 🔸 AI‑led brand discovery: Answer Engine Optimisation (AEO), experimentation, content optimisation, and site audits 🔸 Market intelligence and simulation: Prompting the AEO agent via digital personas; digital‑twin simulation; survey and focus‑group simulation for campaign and product‑design optimisation and digital‑journey enhancement 🔸 Customer engagement and AI‑commerce: Shopping‑assistant agent, metadata creation, image‑based secondary search, and image audits 🔸 Hyper‑personalisation: Product recommendations, homepage personalisation, real‑time theme personalisation, and search landing pages