DealerRefresh

Dealers are getting stuck with aging inventory. One dealer saw their 31-45 day old units jump from 22 to 44. Dealers held onto pricing, maybe even raised prices, and now they're holding the bag. The aged stuff isn't selling. Sales aren't keeping pace. The 31-45s will turn 46-60 and then 60+ days old. Fresh inventory is moving, but the old stuff is sticking around. These cars will continue to lose money. If this pace continues, even with volume and gross up, there's a storm coming. Aged cars will accumulate, the average age of sale will increase, because they don't want to take the beating on older units. Pride and ego are blinding them to what's coming in 2-4 weeks. #InventoryManagement #DealerTips #Automotive #SalesStrategy

Imagine a system where you earn a small percentage every time a customer returns for service. Over time, that compounding effect could lead to a substantial income stream, even before new sales. It shifts the focus to long-term customer relationships and recurring value. How can dealerships incentivize long-term customer loyalty to benefit both the business and its employees? #CustomerLoyalty #Dealership #IncentivePrograms #RecurringRevenue

Happy Black Friday, car dealers! 🎈 Today's a great day to join the #DealerRefresh community! Tap the link below to join thousands of other industry professionals. 👇 Join Now: https://bit.ly/48Cpvkq #DealerRefresh #CarDealers #AutoIndustry

HOT new forum post from our friends at Dealer Authority! 🔥 If you want your Google ads to show up in AI mode searches, check out their easy-to-follow how-to guide below! 👇 Read more: https://bit.ly/47YGyNo #GoogleAImode #DealershipLife #SellMoreCars #DealerRefresh

If you're using QR codes on mailers, make sure to UTM them. It's a missed opportunity to not track the traffic coming from physical marketing. Tracking allows you to see if the mailer was effective, if someone looked at it, and if you can direct them to a page to learn more about the offer. Make sure to UTM those codes! #Marketing #QRCode #UTMTracking #Analytics #DigitalMarketing

Navigating the SEO landscape requires a nuanced approach. For instance, a Ford dealer in a competitive market like Dallas must be far more proactive with SEO compared to one with less local competition. User behavior has also shifted post-COVID, making a sophisticated SEO strategy even more critical. While SEO has always been relevant, its advanced applications are now essential for staying ahead. #SEO #Automotive #DigitalMarketing #SearchEngineOptimization