CURION

We invested in proprietary inMarket research for the casual dining industry and are finally sharing our insights Join our webinar for an idea of what we discovered: → Key attributes driving interest and purchase among Lapsed Casual Diners → “Ownable” opportunities and attributes in which brands could stand out from the competition → How product evaluation is impacted by dining experience, if at all Register today to explore the dramatic shift in consumer priorities between controlled testing and real-world contexts—the gap that explains why well-tested menu items sometimes struggle. November 5 at 12 PM CST | 45 minutes

We invested in proprietary inMarket research for the functional beverage space and are finally sharing our insights Join our webinar for an idea of what we discovered: → Why awareness is high but understanding remains low, keeping curious shoppers from buying → How packaging, claims, and shelf placement make or break discovery → The moments when flavor and experience convert trial into repeat purchase Register today to explore the dramatic shift in consumer priorities between controlled testing and real-world contexts—the gap that explains why well-tested products sometimes struggle. November 5 at 12 PM CST | 45 minutes

We invested in proprietary inMarket research for the health and beauty space and are finally sharing our insights Join our webinar for an idea of what we discovered: → Key differences in impactful moments between men and women → Barriers to product discovery and purchase, in-store and online. → The small sensory details that turn a good formula into a must-have favorite Register today to explore the dramatic shift in consumer priorities between controlled testing and real-world contexts—the gap that explains why well-tested products sometimes struggle November 5 at 12 PM CST | 45 minutes

Innovation is broken in most organizations. Not because of a lack of ideas, but because ideas aren’t validated fast enough, rigorously enough, or in the right way. Today, we’re changing that. We’re proud to introduce Curionblue - Curion’s innovation team built to transform how companies develop, test, and scale products in a rapidly evolving, AI-enabled world. Curionblue isn’t just about helping clients innovate. It’s about reinventing how innovation happens, through smarter, faster, tech-enabled product testing and insight generation. To lead this, we’re excited to welcome Richard Heath as Curion’s first Chief Innovation Officer. Richard brings a proven track record of building and scaling innovation, having led Blue Yonder, an award-winning agency known for pushing the boundaries of agile research. His passion for advancing the industry through AI and technology makes him the ideal leader for this next chapter. With Curionblue, we are: • Embedding AI and technology into how product research is executed • Advancing faster, more predictive approaches to testing and validation • Integrating the innovative legacy of Blue Yonder into Curion’s future strategy This is about ensuring our clients don’t just keep up with change... they lead it. Read the press release: https://hubs.li/Q04h5Dyx0 #Innovation #MarketResearch #AI #ProductDevelopment #ConsumerInsights #Curion #Curionblue

Tomorrow at 1 PM CST: Don't miss this! SONIC Drive-In and Rich Products Corporation are pulling back the curtain on their product testing strategies - when to test in controlled environments vs. real stores with real competitive noise. Wednesday, Feb 4 @ 1 PM CST / 2 PM EST 🔗 Register: https://hubs.li/Q041zxVC0 Can't attend live? Register anyway for the recording. #webinar #productdevelopment #consumerinsights #marketresearch #curion

Why do consumers in a CLT study love a product that organic purchasers might not choose in market? Join us February 4th at 1 PM CST as two major brand leaders help us understand which categories demand real-world context testing versus controlled environments.