CTI Digital

Most charities know their donation journeys could be performing better, whether it's for conversion rate, average* donations, LTV, retention, gift aid opt-in etc But without spending some proper time looking into data & behaviour, it's hard to know where the real problems lie - Where are potential donors dropping off? What's stopping them from donating? How could we encourage more regular donations? Would different messaging hit harder? Issues in the donation journey can add up to huge missed revenue. 𝐁𝐞 𝐜𝐮𝐫𝐢𝐨𝐮𝐬. Work out what's not working, ask the right questions, look at everything, look for what's missing, hypothesise and learn along the way. On 15 October at 11am, I’ll be sharing practical strategies live with Shopify in our webinar Shopify for Charities: The platform that keeps on giving. Everyone who signs up will also receive a ready-to-use campaign checklist, plus bonus resources shared live during the session.: https://lnkd.in/ecYm3PGe *Averages can lie. Don't forget to dig into these to see if there's any outliers skewing your figures like occasional big / low spenders.

Most charity online stores leave money on the table. Not because the causes aren’t compelling. But because the store is treated like a shop instead of a supporter journey. Every transaction is an opportunity to build loyalty, inspire repeat giving, and increase lifetime impact. On 15th October at 11am, I’ll be joining experts from Shopify to reveal how charities can transform eCommerce into a powerful supporter engagement engine. We’ll cover: ✅How to add donations and Gift Aid directly into checkout ✅Virtual products that generate income without fulfilment costs ✅Linking donation pages with online stores to maximise campaign impact Everyone who signs up will also receive a ready-to-use campaign checklist, plus bonus resources shared live during the session. Save your place here: https://lnkd.in/e-XFHRHp This is the proven playbook that leading charities are already using to raise more, retain more, and connect more deeply with their supporters. Will you join us?

As an unashamed content enthusiast, of course I think that storytelling makes the world go round. But, in some sectors, it really does! 🚀 JustGiving found that personalised storytelling boosts fundraising by 65%. 💪 Research from MemoryFox shows that non-profits investing in storytelling have a donor retention rate almost 2x as strong as those who don’t. 🧠 And Stanford Graduate School of Business recorded that stories are 22x more memorable than facts alone I’ve got reams of stats, but long story short: storytelling in the charity sector measurably boosts donations, donor retention, and engagement. We’ve been working with Shopify to help charities maximise their online fundraising journey - with storytelling at its heart. Find out more about using Shopify to create powerful fundraising stories: https://hubs.la/Q03KXJTW0 And, if you’re keen to get stuck in further, join our webinar with Shopify on October 15th: https://lnkd.in/e_aWPdmh

Join CTI Digital and Shopify experts as we show how charities can turn their online stores into powerful revenue engines. We'll cover: ✅ Seamlessly blending donations, Gift Aid, and virtual products into every purchase ✅ Building loyalty through strategic memberships, timely discounts, and meaningful gifts ✅ Creating stories that turn browsers into believers ✅ Maximising Shopify tools and apps for sustainable growth Perfect for fundraising and eCommerce professionals who want practical strategies, not theory. You'll get real examples and actionable tactics to transform your online store and supporter experience.

How healthy is your paid media? 🩺 My colleague Nick Giles, Head of Performance Marketing at CTI Digital, has built a free Paid Media Health Check to help you find out. You answer ten yes or no questions about your paid media. It takes around three minutes, and you get a score out of 100 plus practical tips on where to improve. Peak season is almost here for lots of brands, and 2027 planning is already on the agenda. The health check is a good place to start. Link in the comments.

Last week, I built a free Paid Media Health Check tool designed for marketing leaders. 10 yes/no questions to get a weighted score out of 100. Takes about 3 minutes. The result also shares a list of top-level areas worth looking at (new/returning customer costs, PMax segmentation, hold-out tests). Not a full audit or diagnosis, every brand is different, and there's always nuance. Think of it as a quick strategic check to highlight which levers to pull next. Give it a try here: https://lnkd.in/eZNyWzrk