ContactLevel

You can now identify anonymous website visitors with ContactLevel!!! 👁️👄👁️ Until now we could only identify website visitors coming from your audience - that changed today. Reveal let's you identify anonymous website visitors by name. You can push website visitors to your outbound tools or put them into ad audiences. More info on the blog: https://lnkd.in/gNDYfvsR

Forgot to announce this last month, but we shipped a FREE LinkedIn Ad analytics feature. Attribute LinkedIn ad spend to pipeline and prove your ads work - for free. Connect your LinkedIn Ads account (read-only) and see: → % of your spend that actually hit your ICP → $ spent outside it → Which attribute is leaking the most (titles, industries, company size) → Every company your ads reached, per campaign and creative → Warm companies with no deal in HubSpot / Salesforce yet Learn more here: https://lnkd.in/gGcn9VPF

$822 CPA to $106 CPA - that's the difference between native Meta targeting and ContactLevel audiences:👇 Without a custom audience, you're letting the big blue AI search for your ideal prospects - from a pool of 4 BILLION people. You'll have to spend $$$ while the AI searches for people that are interested in your product or service. (the learning phase) And it's not only during the learning phase - if you run broad ads, the AI has to constantly search for interested people and score them every day. And that compute isn't free, so you pay big $$$ while the algo figures out who to target. Sure, you can get good results just relying on the algo. $800 per lead is not bad if you're selling something with a 5-6 figure LTV. But tech has evolved. B2B advertising has also evolved. If you can make your ad budget stretch much further, then why not do it? Now, instead of letting big blue AI burn your ad budget while it's searching for the right people, you can put your ads right in front of your perfect list of prospects. ContactLevel is our B2B audience builder / automatic ad data enrichment platform. It allows you to turn any list of LinkedIn URLs or work emails into a multi-platform ad audience. How it works: 1. Sign up for a free ContactLevel account 2. Upload your contact list from your CRM or use the built in prospector to build a list using filters like job title, seniority, industry, company size etc. 3. Push that list to your Meta Ad Account using the Sync feature. 4. Duplicate your existing Meta ad campaign and run it with the ContactLevel audience. And then watch the cost per conversion drop by up to 90%. (!!!)

“Our ICP is not on facebook” - are you sure about that?? Quick story time, I'll keep it short and sweet: In 2024, entering the B2B space, I came from a direct-to-consumer background. I had extensive experience with running ads on Meta and Google. So when my agency got its first B2B client, my first instinct was to slap a Meta pixel on their website and run Facebook ads. The clients reaction: 🫪 facebook? our icp is not on facebook And my reaction to that: 🫪 huh? Anyway, I convinced them to run Meta ads. and it FLOPPED. Complete fiasco - $3000 spend, no qualified leads, and random grandmas filling out their lead forms. 💀 A week later i tried it with another client, got one qualified lead and 3 shit ones. "Dag, I dont know if we can keep doing this" At this point i was convinced that ok, Meta doesn't make sense for B2B, and continued with Linkedin ads - costs were higher than Meta, but at least we were getting some results for the client. Fast forward to 4 months later - Jack Caspino sends me a cold email, asking me to help him market his new B2B ad targeting solution. (best random event in my life btw) I had tried running custom audiences on Meta in the past, but nothing like this. This new product would unlock LinkedIn-like targeting on Meta, Google and Reddit. I didn't want to continue running ads for chinese knockoff products on Shopify, so I agreed to help Jack and ContactLevel was born. I continued running ads for B2B clients using the new buggy duct taped targeting platform - and it worked, really well! We were building contact lists for customers in Apollo, uploading them to Meta through Contactlevel and booking real qualified leads for our clients. The same campaigns that previously flopped were now doing good, printing leads at ridiculously low cost ($15-50) 🚨 TURNS OUT THEIR ICP WAS ON FACEBOOK AFTER ALL - WE JUST DIDN'T HAVE THE RIGHT TARGETING TO REACH THEM. Today, ContactLevel has grown from a duct taped audience building tool to the go-to B2B advertising platform, used by top agencies like Hey Digital and B2Linked | LinkedIn Ads Performance Agency. Agencies and brands can now reach specific audiences on Meta, Google, Reddit, Inc., X, Microsoft and ChatGPT ads with super high accuracy. Im not saying you should switch ad platforms, but what i AM saying is that exploring other platforms is a good way to increase your reach and drop CPL. Because YOUR ICP IS ON THESE PLATFORMS. 🫡

From $822 CPA to $106 with just one change in the campaign setup 🫪. No way this is legitimate… That’s a 87% decrease in cost per acquisition. But it is! It’s 100% legit. Hey Digital tested out custom targeting for one of their clients, and this is what happened during the trial. - We gave them a 30-day trial of our B2B audience builder ContactLevel. - They uploaded their target contacts to Meta through ContactLevel. - They targeted that custom audience instead of Meta's native filters. And just like that they were able to place their ads in front of their actual buyers. Their ads were already good and generating results for their client - ContactLevel just put those ads right in front of their buyers instead of letting Meta's algo waste money on searching for them. Now the client's monthly ad budget generates 7.8x more leads with the same budget. Dylan Hey Dominykas Semeklis please share some insights and build a case study around this. More people need to see this!

Someone just said "Meta's only weakness is pretty much its targeting. Once you can overcome it in any way, it can deliver results on par with LinkedIn" 🫪 And its 100% true. Meta can even produce the same results at a wayy cheaper cost. Our CPM on Linkedin is $150, on Meta its $5. That means delivering an ad to someone on Meta is 30x cheaper. (Engagement vs Awareness objective) Running a $5000/mo budget on Meta equals to running a $150,000/mo budget on LinkedIn - let that sink in. (yes, the quality of the impression may be lower compared to linkedin but still - its wayyy cheaper) (im talking about building awareness and demand, but for you lead gen folks: Meta has a Leads campaign objective that integrates natively with Calendly - so you can use it to book leads into your calendar exactly like you'd normally do using lead forms on Linkedin.) Ok so back to the main topic - why does Metas ad targeting suck for b2b?? Its not because the algorithm is bad or Zuck doesnt know what hes doing. Its because it was designed for direct-to-consumer advertising, not business to business. Without third party tools, you cant narrow down your audience by job title, function, seniority, industry etc like you can with LinkedIn. You're limited to age, gender, location and interest topics. This works well for a consumer brand selling to broad masses but not so well for a business selling to a very specific persona at another business. Of course if you have the money to spend, you can let the big blue AI (Andromeda) find the right people within those loose demographic filters. But youll never be certain that a specific person at a specific company saw your ads. And when the results are bad, you wont know what caused them to be bad - the creative or the targeting. (most of the time its the targeting) But this can easily be solved with third party tools like I mentioned above. Some examples include: - ContactLevel - Clay Ads These tools allow you to turn any contact list into a targetable ad audience that you can use on Meta. Instead of hoping to reach the right people with your ads - you select the contacts that you want to deliver ads to, and show ads ONLY to them. You can build your perfect audience within these tools using the same filters that are available on Linkedin - job title, seniority, company, industry etc. And then target them on Meta. And you dont have to sWiTcH tO mEta aDs, not at all. You can run both Meta and Linkedin together and watch the blended CPM and CPA drop to less than half of what youre paying today. So if you haven't tried Meta ads yet, I'd seriously recommend to give it a try! TLDR: meta targeting is bad for b2b - fix the targeting and its good and cheap 🗿