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What do you think of the "Kyler Murray" approach to film study? Surprisingly, there are sales teams that have a "Kyler" mindset when it comes to win-loss analysis. Seasoned sales leader Ravi Kumaraswami said, "Every professional sports team reviews their footage to understand where they need to improve. Winning deals is our sport, and win-loss analysis is our video review." Disciplined win-loss analysis can answer questions like: - Are we losing deals because of pricing, product gaps, or something else? - Are we winning because of a unique value prop or stronger relationships? - Are we doubling down on strategies that really work—or just guessing? Winning sales teams love win-loss analysis, just like Tom Brady or Kobe Bryant loved film study. The game tape doesn’t lie. Neither do your wins and losses. Learn about win-loss analysis for sales here: https://lnkd.in/g2uM4RpB What do you think of Kyler Murray? Will his talent make up for his lack of discipline? I doubt it.

Big congrats to Mindy Regnell and her team at Klaviyo for running the “Win-Loss Program of the Year” according to the Product Marketing Alliance! 🎉 This is a well-deserved honor, Mindy Regnell. Your commitment to turning buyer feedback into strategic clarity and actionable insights has clearly paid off. The win/loss program you’ve built is a powerful example of combining competitive intelligence, cross-functional collaboration, and relentless customer focus. Congratulations to you and the entire team — your leadership is driving real impact. 👏 Here’s to many more wins ahead for you and Klaviyo. 🥂 And, of course, thank you for using and trusting Clozd! 🙏

Have you ever won or lost a $500 million deal? 🤯 I haven't. That's why I loved this story from Spencer Dent. Imagine the pain of losing a deal that big. 🔑 Key takeaway: Every deal is a chance to learn. Even losses—especially big ones—can be the stepping stones to transformation and growth. 🔗 Check out Spencer's full interview here: https://lnkd.in/gMxiuJNd If you've won or lost a $500 million deal, please share about it in the comments! If you need better insights into your wins and losses, check out Clozd.

Win-loss analysis is no longer a nice-to-have. Companies that shrug off win-loss analysis aren’t just missing out on critical, revenue-driving insights. They are falling behind their competitors who are using win-loss feedback to learn and adapt much faster. Gartner put it this way: "Organizations without a formal approach to win/loss analysis are often left with ambiguous, insufficient and incomplete information from sellers and buyers, hindering their ability to fully understand the drivers behind purchasing decisions." To learn more, check out Gartner's 2025 market guide for win-loss analysis solutions: https://lnkd.in/gumExa5Z And, check out Clozd: www.clozd.com #winlossanalysis #revenueintelligence #clozd #buyerfeedback

Looking to improve your sales win rate? Start with win-loss analysis. About 95% of companies that implement win-loss analysis achieve a win rate improvement of 5% or more. This is according to data from nearly 700 companies in the most recent State of Win-Loss Analysis survey by the Pragmatic Institute and Clozd. Download a copy of the full report for free here: https://lnkd.in/gEPTJKHX

Do you learn more from wins or losses? Many Clozd clients obsess over losses, but studying your wins is arguably more important. Google's Patrick McCarthy emphasized this at #WinLossWeek 2024, revealing that for him as a CRO the secrets to consistent growth and repeatable success are often hidden in the wins. Check out the full recording here: https://lnkd.in/gDNCWSN2 Your wins are a treasure trove of insight. 💰 They reveal . . . what resonates with customers, why you beat the competition, and how to replicate that success. Don’t just fix what’s broken—double down on what works. Are you leveraging your wins to their full potential? 🚀 #WinLossAnalysis #SalesInsights #Clozd #SalesSuccess #GrowthMindset