Clay

Your GTM playbook works in the US. Europe is a different story. Join Clay and Go Nimbly on Thursday, April 2 for a tactical session on why most GTM teams fail in Europe - and what winning teams do differently from day one. We'll cover: - Why your ICP, data stack, and outbound motion don't transfer to Europe - How winning teams use signal-based precision instead of volume - Live demos: from raw data to personalized outbound

Scaling a sales team 13x in three years is a CRM nightmare in slow motion. But Fredrika Hillström (GTM Operations Manager @ Sana) fixed it anyway + found 20% more TAM while cleaning up the mess. Sana grew from 10 to 130+ reps riding the wave of enterprise AI demand. But their Salesforce instance hadn't kept pace. Reps were spending hours validating their own books before making a single call. Ops was assigning inflated account volumes just to ensure enough good ones survived the vetting process. And when new hires needed books of business on day one, building them from scratch would have taken weeks. 𝗦𝗼 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝘃𝗲𝘁𝘁𝗶𝗻𝗴 𝗮𝗹𝗹 𝘁𝗵𝗮𝘁, 𝗦𝗮𝗻𝗮 𝘂𝘀𝗲𝗱 Clay 𝘁𝗼: ⒈ Run waterfall enrichments across all 150,000 Salesforce accounts, correcting firmographics and killing duplicate records at scale ⒉ Surface custom signals (L&D team size, active AI strategy function) that reps had been hunting manually on LinkedIn, one profile at a time ⒊ Build a lookalike engine for new hire onboarding. Upload your best accounts, exclude what's already in the CRM, get a full book of business in a day 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: ➡️ 60% lift in CRM accuracy ➡️ 30,000 accounts enriched with custom signals ➡️ 50 new hire books built in one day, not weeks 𝗙𝗿𝗲𝗱𝗿𝗶𝗸𝗮'𝘀 𝘁𝗮𝗸𝗲: "Reps are spending less time doing manual research because they now trust the data." When reps trust the data, they sell. When they don't, they become their own ops team. Full case study in comments ⬇️

Choosing data providers in Europe isn’t plug-and-play. Coverage varies by country, compliance adds friction, and most providers aren't built for it. Join Clay and The Kiln live as we share: - Our full Europe data testing framework - Benchmarks by country - The providers that performed best

Choosing data providers in Europe isn’t plug-and-play. Coverage varies by country, compliance adds friction, and most providers aren't built for it. In this live session with Clay and The Kiln, we’ll share: - Our full EMEA data testing framework - Benchmarks by country - The providers that performed best

Clay in Europe: Mistral AI used Clay to map 25,000+ global enterprise accounts in just 2 weeks, unify 10+ data providers, and accelerate global TAM build. Read the full case study.

Clay in Europe: See how Terrapinn uses Clay to build targeted prospect lists, identify the right sponsors and speakers, and scale pipeline across 90+ global events. Get a demo now!