Cint

Think bad data only comes from bad actors? Think again. A lot of bad data is self-inflicted through poor survey design. At first glance, you may not realize it. In research we ran with 950 active survey-takers on the Cint platform, 79% rated their industry experience positively. But beneath that number lies a hidden problem…unnecessary friction. Nearly 70% take surveys on their smartphones. Yet they’re still served desktop layouts and wall-of-text grids. Even worse? ➡️69% get frustrated by late-stage disqualifications. ➡️68% deal with surveys running way longer than promised. ➡️64% hate re-entering age and gender data already stored in their profile. When you drain human patience, you drain data quality. As Shelby Downes, our Senior Program Manager of Trust and Safety Operations, put it: "Too often surveys are designed to extract as much data from respondents as possible without considering the reality of the human behind the response.” If high-integrity data is the goal, we have to protect the human experience. We need simple, mobile-first designs. Fast, transparent payouts. Zero redundant profiling. Protecting data quality isn't just about catching bots (which Cint’s multi-layered quality approach does); it's also about respecting human time. Curious where your surveys might be losing real respondents? Read our full report, The State of Respondent Satisfaction, to see the complete data and actionable insights: https://lnkd.in/eibz4Gry

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Are your brand campaigns as effective as you think? Lucid Measurement by Cint lets marketers like you measure and boost the brand lift of any cross-platform ad campaign while it’s live.

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