Cendyn

Hospitality experts explain why AI builds your hotel’s story when you don’t, how GEO differs from SEO, and the one search to run tomorrow morning. Watch to see where you stand. Hit download to watch on-demand.

Press play on this one before AI tells your story for you. In this episode of 10 Minute Hotels, two Cendyn experts break down what happens when a traveler asks ChatGPT where to stay. No ten blue links. One answer, built from your site, OTAs and reviews. If your story is vague, AI fills in the blanks. If it’s inconsistent, AI picks a side. Cendyn’s CMO Nikki Graham and Apollos Goss, Senior Manager of Content and SEO, cover: Why “luxury” and “unique” mean nothing to a machine What PR has to do with AI visibility The first search to run tomorrow morning Ten minutes. One uncomfortable question: who’s telling your hotel’s story right now? Listen to the full episode by hitting download.

Your next guest already asked AI where to stay. You weren’t the answer. Or you were, and it got you wrong. Right now a chatbot is describing your property using a three-year-old OTA blurb and a review from someone who hated the parking. You didn’t write it. You can’t edit it. And you probably haven’t read it. Two Cendyn experts show how to find out what AI says about you and how to fix it. Hit download to watch on-demand.

Your next best guest might already be hiding in your CRM. The data is there. The question is whether you’re using it to sharpen targeting, personalize campaigns and put your budget behind the travelers most likely to book. See how to turn the guest data you already have into smarter digital marketing.

The power of combining your CRM's rich guest profiles and digital marketing platform cannot be overemphasized as the business world shifts towards first-party data. Learn how your hotel can benefit from a CRM and digital marketing integration by increasing direct bookings and visibility on metasearch, paid search, and all Google surfaces, leveraging look-a-like audiences, competitive pricing, and more!

You're about to lock a 2027 budget built on 2025 assumptions. AI Max just became the default on every Search account. Five new ad channels are still cheap, before the cost of entry climbs. Standalone Display retires in favor of Demand Gen. Bing rebuilt its whole platform around Copilot. None of that is reflected in last year's spreadsheet. Get it wrong and you're either overpaying for channels that just changed shape, or missing the ones that are still underpriced. Get it right and you're positioned before your competitors even notice the shift. The 2027 eCommerce Strategic Planning Toolkit tells you where the money's actually moving, so you're not finding out the expensive way. Grab it before your next planning meeting.