Call To Action

If you're feeling the pinch of competitive appeal periods and watching your acquisition costs climb, you're not alone. But what can you do about it? The charities exceeding their fundraising targets aren't just running bigger appeals - they're building always-on fundraising systems that acquire donors, drive engagement, and generate income year-round. Join our founder Jack Biss and Vidzero's Adrian Szonyi for a practical session that unpacks Always-On Fundraising and explains how you can build a sustainable content engine using your exsisting team and resources. You’ll learn: 🔹 What Always-On Fundraising is and why it matters 🔹 The 7-step donor journey framework that drives acquisition and engagement year-round 🔹 Where video fits in the Always-On Fundraising journey - and what’s working right now 🔹 How to produce high-impact video content on a limited budget 🔹 How to turn your staff and volunteers into content creators

🎥 Free Webinar: Always-On Fundraising - Building a Sustainable Content Engine with Volunteers & Staff If you're feeling the pinch of competitive appeal periods and watching your acquisition costs climb, you're not alone. But what can you do about it? The charities exceeding their fundraising targets aren't just running bigger appeals - they're building always-on fundraising systems that acquire donors, drive engagement, and generate income year-round. Join our founder Jack Biss and Vidzero's Adrian Szonyi for a practical session that unpacks Always-On Fundraising and explains how you can build a sustainable content engine using your exsisting team and resources. You’ll learn: 🔹 What Always-On Fundraising is and why it matters 🔹 The 7-step donor journey framework that drives acquisition and engagement year-round 🔹 Where video fits in the Always-On Fundraising journey - and what’s working right now 🔹 How to produce high-impact video content on a limited budget 🔹 How to turn your staff and volunteers into content creators

We helped Life Flight build a digital regular giving acquisition program from the ground up — strategy, creative, media management, all in-house. We're pleased to share their always-on campaign has generated: ❤️ Cost per regular giver under $250 (including calling costs) — nearly half the sector average 💵 Over 21,000 leads at a CPL of $2.17 📈 CTR 124% above target 🎉 Hundreds of new regular givers Curious how always-on fundraising can work for your organisation? Book a free 45-minute strategy call with our founder Jack. It's an opportunity to ask for advice and get an expert opinion on your digital fundraising, with no obligation.

We helped Life Flight build a digital regular giving acquisition program from the ground up — strategy, creative, media management, all in-house. We're pleased to share their always-on campaign has generated: ❤️ Cost per regular giver under $250 (including calling costs) — nearly half the sector average 💵 Over 21,000 leads at a CPL of $2.17 📈 CTR 124% above target 🎉 Hundreds of new regular givers Curious how always-on fundraising can work for your organisation? Book a free 45-minute strategy call with our founder Jack. It's an opportunity to ask for advice and get an expert opinion on your digital fundraising, with no obligation.

Ecommerce brands are in market year-round — constantly testing and optimising to lower acquisition costs and grow lifetime value. The sharpest NFPs are starting to operate the same way. An always-on approach moves you beyond feast-or-famine appeal cycles and builds a sustainable acquisition engine that works year-round. So how did we scale Life Flight NZ's regular giving acquisition in digital? Paddy Gower and a safety blanket, of course! After developing Life Flight's RG strategy, one of our priority recommendations was a value exchange program capable of acquiring thousands of new Red Angels. We jumped into product concepting and landed (pun intended) on the Life Flight Safety Blanket. The Life Flight team didn't blink when we suggested positioning it as summer's must-have fashion accessory — Paddy got on board, we borrowed a few tactics from fashion brands, and away we went. The results: ❤️ Cost per regular giver under $250 — nearly half the sector average 💵 Over 21,000 leads at a CPL of $2.17 📈 CTR 124% above target 🎉 Hundreds of new regular givers, and counting Strategy, creative execution and media management — all done in-house. We're proud of this one. Curious how always-on fundraising can work for your organisation? Book a free 45-minute strategy call with our founder Jack. It's an opportunity to ask for advice and get an expert opinion on your digital fundraising, with no obligation.

👥 21,000 leads and counting 📈 $2.17 cost per lead 🙌 Hundreds of new regular givers 💲 Cost per regular giver under $250 (including calling costs) For our latest free webinar, we're teaming up with the good folk at Life Flight to share how we implemented a 3-year regular giving strategy and an always-on value-exchange program - designed to recruit regular givers at scale. Join Call To Action Founder Jack Biss and Life Flight's Lyndal Bremer on July 15th as they walk through how we did it, along with detailed results.