Caliber

The Coca-Cola Company's Environment score of 58 is the only Low-tier ESG score among the 12 FMCG companies we tracked. PepsiCo is next lowest, at 62. Our FMCG reputation report compares ESG scores across the sector.

Stakeholders who doubt that FMCG companies source responsibly rate the sector 25 points lower on trust: 53 against 78. It is the costliest of 10 reputation risks we measured. Two risks carry no penalty at all. See the full risk map in our FMCG reputation report.

We asked stakeholders in 8 markets how much they trust and like 12 FMCG companies. Colgate-Palmolive, Nestlé and General Mills share the top score of 74. Only 6 points separate first and last. See the full picture in our FMCG reputation report.

FMCG companies risk spending their reputation budget on the wrong things. Globally, trust in FMCG is driven by Offering, then Society, then Relevance. Governance ranks last of 11 drivers globally, but 4th in the US. A single global playbook misses what stakeholders in each market actually care about.

How much do stakeholders trust the world’s leading FMCG companies? We ranked 12 of them, from Nestlé and P&G to Unilever and The Coca-Cola Company, on their Trust & Like Score across eight markets. Colgate-Palmolive, Nestlé and General Mills share the top spot at 74. See where each company is exposed and why.

FMCG companies now face a reputation risk they don’t control: what AI tools say about them. 45% of stakeholders use AI tools to research FMCG brands, and 37% use them to research the companies behind those brands. ChatGPT leads, followed by Gemini. AI users also trust FMCG companies more, with a Trust & Like Score of 78 against 68 among non-users.