Burke, Inc.

Brand Strength, as defined by Relevance + Momentum®, has a strong correlation with financial performance. 📊 📈 Backed by our global R&D, we’ve found that high Affinity brands have 30% higher purchase intent ➡️ showing that emotional connection translates into measurable business growth. Learn more about our brand strength philosophy, including the five dimensions of R+M, and how it links directly to the behaviors that fuel business growth: https://lnkd.in/gZJkH8vS #BrandStrategy #MarketingInsights #BrandResearch

How do you relaunch a brand for a generation that’s rewriting the rules? In our latest case study, we explore how we partnered with a leading brand to navigate a Gen Z-focused relaunch grounded in deep insights and a bold strategy. Discover how research illuminated the path to relevance, resonance, and results! ➡️ https://lnkd.in/gaE7_Vhu #GenZ #Automotive #Insights #Innovation #BrandStrategy

Through a human-first, omnichannel approach, Burke helped a global beverage brand uncover new opportunities by mapping motivations, behaviors, and consumption rituals across four key LATAM markets. The result: A data-rich strategy grounded in real-life insights that drove a significant increase in weekly drinkers and unlocked new opportunities for brand relevance.

Most consumer choices aren’t decisions, ✨they’re habits.✨ Introducing Decision Disruptor: Burke’s approach to uncovering and reshaping the subconscious forces behind everyday choices, backed by behavioral science principles. In a world where 98% of decisions are made on autopilot, brands that understand how to disrupt automatic thinking can unlock meaningful growth. ➡️ Let’s stop asking what people choose and start understanding why. ⬅️

What if your organization could activate existing data and expertise to make better decisions in real time? Learn how always-on decision intelligence helps organizations uncover opportunities, test ideas, and drive stronger business outcomes. Joined by Rikki Pearce of VERVE, we'll share how to turn customer understanding into everyday decisions with four decision intelligence modes to help teams move from what they already know, to what customers may think and do, to what could matter next. To learn more and to register, visit the event linked below ⤵️

We're excited to announce a new partnership between Burke and VERVE. Together, we're helping organizations transform customer data, research, and institutional knowledge into AI-enabled decision systems in the form of synthetic customers: transparent, auditable capabilities that deliver faster, more confident answers to critical business questions. By combining high-quality human data, advanced AI, and deep expertise in human and cultural intelligence, we're creating continuously updated customer understanding that's scalable, actionable, and tailored to each organization's unique business and market realities. The result: decision-grade customer understanding at decision pace. Learn more: https://lnkd.in/gUxVCp68 #DecisionIntelligence #SyntheticCustomers #CustomerInsights #AI #MarketResearch #Innovation