Booth

Guatemala and El Salvador have built world-class customer support workforces over the last two decades. Nearly 70% of young professionals are bilingual, both countries run on Central Standard Time, and the cost of building a support team there is 40–60% less than hiring in the U.S.

Come see us at SHRM (booth #313), to learn how HR leaders are tackling global hiring challenges, compliance, culture, and budget pressures. If you’re curious about: ✅ Hiring across 120+ countries without the legal headaches ✅ Scaling your workforce while protecting culture and control ✅ AI that takes care of the repetitive work in HR workflows while keeping human judgment when necessary …drop by our booth. Elaine McAnally, our Chief People Officer, and Jen Spencer, our Chief Growth Officer, will be on the expo floor, sharing insights, answering questions, and hearing what’s top of mind for your team.

Most outsourcing solutions just give you headcount, leaving you with the operational burden. Booth goes beyond simple hiring. We take full responsibility for performance so you can focus on scaling outcomes.

Automation should make work easier, not take control away. AI handles the repetitive tasks, while people step in when experience and judgment are needed.

Splitting operations across massive hour differences stalls decisions and slows down delivery. Latin America shares direct day-and-night alignment with the U.S, keeping live communication straightforward.

Managing volume spikes shouldn't result in rising overtime and team burnout. Booth deploys advanced forecasting, capacity planning, and automated routing to keep workflows balanced. We carry the heavy administrative load so your business can expand smoothly.