Astra Motion

Situation: your company just raised a funding round. Now you (as a PMM) need to make an announcement video. Here are a few formats/examples. Recently a Growth Marketer of a $3.8B company reached out to me, asking for a few examples of "Funding announcement" videos. I've shared the examples I had saved for myself: 1. Guardio's $40M round 2. TandemHealth's $100M Series B 3. Wonderful's $550M Series C 4. Island's $400M Series F 5. ElevenLabs' $500M Series D 6. Lovable's $400M Series C (all video links below) - Some just have a quick animation of the announcement. that's it. - The others focus on problem-solution. - Or even show how it all started (founder live action). But what they all have in common: 1. the announcement itself is a hook. "We've raised XYZ" is THE ONLY way to start a video like this. 2. no [demo] part. The story is mostly about [problem] - [solution] and a bit of [social proof]. No product demo in action.

Wonderful's launch video for AI Gateway. (1k likes on LinkedIn) Let's analyze it. It's a 'top of funnel' launch video. Mostly for awareness purposes, for cold audience, with 0 prior context. So they decided to focus on the Problem. Fair enough. There are at least 4 types of a Problem hook (see my post here https://lnkd.in/e2D4YcpW). But they chose the MOST DIFFICULT ONE: tension building. It's when instead of naming a problem, you make them FEEL the tension (aka live through it). It reminds me of the Human Behavior v2 video (https://lnkd.in/e639s5-2) made by my friend Nemanja Vukomanovic and his team. And style-wise, the Symphony video (https://lnkd.in/p/ebmrZ4jg) made by Wix Studio. However, a good immersion and tension building takes about 20-30 seconds of the video, so there's never enough time left for the [Demo] part... especially in shorter TOFU 'promo' videos. Fundamental formula: [Problem] -> [Solution] -> [A few ways to use it] -> [so that...] -> [Outro] Amazing execution. Kudos to the Wonderful motion team :)

A HUMAN MADE concept video for Conga. Done in about 12 days. I'm super proud of this video!! I can even say it's +1 level for us at Astra Motion. (we were motivated to beat AI so hard, haha) Thanks to the amazing team: Scripting - Yulia Solopanova Designs - Victoria Moisieieva Animation - Nazar Butolin SFX - Mark Blagov Direction - Hlib Trazanov Conga team, if you need more videos like this, about all your wonderful features, DM me :)

A concept video we did for Customer.io. "Customer Journeys" feature deserved MORE attention, so we fixed it :) We did: Scriptwriting - Yulia Solopanova Cretive direction - Ilya Holubka, Hlib Trazanov Designs & Storyboards - Ksenia Nikolaichuk Animation - Danylo Reznychenko Sound design - Mark Blagov There's so many other features/use cases at Customer io we'd love to make videos about!

Amazing collaboration with OneSignal <3 Thanks for the feedback, Lee Munroe! Nothing makes me happier than a happy client :) We did a 90-sec product launch video, in under 3 weeks. - Ideation, scripting - Proposed the style - Designed every frame in Figma (storyboard) - Animated in After Effects (no AI was used) - Added sound effects Here's the link to the final video: https://lnkd.in/e6vM4TQU

"It's AMAZING!" "We're raising because of your videos" "I just can't stop talking how freaking awesome this all is" "It's such a different league" "It's one of our highest performing things" "We've worked with a few other agencies too, and this is definitely the best experience we've had so far" ... Since 2025, we've made 210 videos for 85 software clients. And out of all the videos we've edited, THIS ONE melts my heart the most. Astra Motion team <3