Aston Martin F1 Team

AMR Network: Portraits with Eight Sleep. In Formula One, where every marginal gain matters, recovery is another opportunity to perform. Eight Sleep is redefining recovery through AI, transforming sleep data into personalised insights that help maximise performance. "We have over 1.5 billion hours of sleep data. We learn from that data, but then localise it into what works best for you individually. That's where the AI layer has been a huge unlock for us." Rafael Oliveira, VP of International Marketing and Partnerships, Eight Sleep.

AMR Network: Portraits with CoreWeave. From the AMRTC, CoreWeave talk us through what happens when 40 live radio channels meet AI that never stops listening, and how that turns raw radio chatter into the clarity our team need to make the call. “One of the things we're doing with the team is working to bring all of the data points into one place, processing them in real time and then being able to send out information which will enable us to drive real-time decisions.” Ben Richardson, VP Strategy, CoreWeave.

AMR Network: Portraits with ServiceNow. Through its partnership with Aston Martin Aramco, ServiceNow is helping the team behind the team work smarter, using AI and intelligent workflows to unlock efficiency across every part of the organisation. "You look at the track and everything that goes on there, but there are a thousand people behind the scenes. The real operational excellence comes from focusing on the entire enterprise, not just the marginal gains on the track, but the marginal gains behind the scenes." Simon Cox, Chief Transformation Officer, ServiceNow.

AMR Network: Portraits with Cohere. The volume of data behind every race weekend is vast, and how it's processed matters as much as the data itself. "Think about the amount of data F1 has: telemetry, diagnostics, simulation. Pulling that into agentic ecosystems, not just a single agent deployed sequentially, but multiple agents working in parallel, with a level of orchestration led by and partnered with humans, can drive really significant outcomes." Ryan Lewis, GTM Leader, Cohere.

AMR Network: Portraits with Cognition. Emily Cohen, SVP Operations and People, joins us at the AMR Technology Campus to share the engineering mindset that connects their world to ours. "Formula 1 at its core is competitive engineering. We're a bunch of competitive engineers at Cognition too. If agents can handle the 90% that's clear execution, engineers can focus on eking out that extra .1%."

Introducing AMR Network: Portraits. In conversation with the leading voices from our partner network as they unpack the technologies, innovations and objectives that drive their game-changing partnership strategies. In the first episode, Cognizant talk through how their industry expertise builds a bridge across context-infused platforms, agentic journeys, and intelligent applications that transform AI potential into specific capabilities for the team. “Cognizant brings together all of the pieces of technology. Individually, just like parts on a car, they don’t win a race. Same with AI, chips, software and cloud infrastructure. Individually, they don’t drive a business forward. You need to look at how those elements of technology fit together in a process to drive a desired outcome.” David Ingham, Head of Media, Entertainment & Sport, Cognizant.