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Claudia Winkleman and Celia Imrie are back together again in a new film that captures the joy, gratitude, and incredible impact of National Lottery funding. Over some popcorn at the BFI Southbank in London, the National Lottery reunited the pair as they watched each other meet National Lottery-supported recipients. Claudia, our vibrant ambassador for National Lottery Good Causes, has been touring the nation for a series of short films titled ‘Because of You’, which powerfully show the difference made to people’s lives each time someone buys a National Lottery ticket. Joining Claudia on this quest has been a star-studded cast. Their job is to surprise grassroots community, arts, heritage, and sport projects with news that their applications for National Lottery funding have been successful, right in front of the people they directly support. And that’s where Celia comes in – the actress recently flabbergasted Warwick Arts Centre with news of a £10,000 grant to create a special cinema season exploring how we care for ourselves and each other. Reflecting on her National Lottery journey, Claudia summed up the experience perfectly: “If I went to watch a film and was surprised by Celia Imrie I would be overjoyed – so to see it happen in real life is marvellous. We have both been fortunate over the past few weeks to see first-hand the difference National Lottery funding makes to real people’s lives every single day in every corner of the country.” As Claudia highlights, since 1994, National Lottery players have raised over £50 billion for 650,000 Good Causes. Every week, that’s more than £30 million going to projects in every UK postcode. And it’s because of you. #NationalLottery #GoodCauses #BecauseOfYou

Claudia Winkleman, our roving ambassador for National Lottery Good Causes, has been touring the UK again, this time to North Wales Crusaders Wheelchair Rugby League and Disability Sports Association in Wrexham. This is the second of our films from the new ‘Because of You’ campaign series that illustrates how buying a National Lottery ticket or scratchcard changes lives. Claudia, our Ambassador-in-Chief, was accompanied by Huw, who is both a keen National Lottery and rugby player. Together, they witnessed how the North Wales Crusaders use wheelchair rugby league to provide relief and improve the lives of people living with a mental or physical disability. They spent time with the players and coaches, learning how the club is transforming lives through inclusive sport. Huw, a former soldier, even got a chance to join in a match. Wheelchair Rugby League is a fast-paced, five-a-side sport played in lightweight wheelchairs. The Crusaders have received tens of thousands of pounds in funding from The National Lottery through Sport Wales to purchase match-ready wheelchairs and build a purpose-designed storage area for equipment. The support has helped them grow, and they have become an important feeder club for the Welsh national squad, with 16 members competing at international level. Stephen Jones, Head Coach and Chairman of the club, was excited by The Traitors star in their midst: “Claudia spoke to everyone and was keen to get their stories. She was fascinated by what we do, but more importantly, why we do it, and why National Lottery funding is so important to us. “Huw really took to it – you could tell he was a rugby player. We’ve given him an open invitation to come back anytime he wants.” Inspired by her visit, Claudia said, “The passion and determination of everyone involved shows how sport can transform lives and bring communities together. Thanks to National Lottery funding, this incredible club has the resources to make wheelchair rugby accessible to all.” #NationalLottery #BecauseOfYou

You've got to be in 'knit' to win it; we here at National Lottery operator, Allwyn, and Olympic diving champion Tom Daley, have collab'd to launch the first ever Scratchcard-igan. We’re not pulling the wool over your eyes; the UK’s favourite diver has swapped his trunks for a Christmas knit. Tom Daley, the Olympic multi-medallist and knitting icon, has teamed up with The National Lottery to front its new festive Scratchcards campaign, Add Some Play to Christmas - and to unveil the world’s first Scratchcard-igan. Part Christmas jumper, part Scratchcard, this limited-edition festive knit brings playfulness and creativity together in true Tom Daley style. Only 100 exist to be won, and just like a real Scratchcard, one in four reveal a prize, in this case £500. Launched across National TV, VOD, Online Video, Radio, Social, DOOH, Digital, Retail, Earned Media and Press, the campaign marks the start of a six-week celebration showing how Scratchcards can add light-hearted entertainment to real, relatable Christmas moments. There’s certainly no baa humbug from the Allwyn team, as over the coming weeks we’re getting into the Christmas spirit with a stocking full of activations. We’ve got: 🎅 A playful unboxing video starring Tom Daley, parodying fashion influencer reveals and showcasing the ultimate festive knit. 🎁 Influencer collaborations with fashion and lifestyle creators are showing fun ways to style and gift Scratchcards this Christmas. 🎄 An in-store activation featuring scratch-to-reveal photobooths and a Christmas countdown wall for shoppers. 📣 National out-of-home moments, 3D holograms, and radio partnerships bringing a little Scratchcard sparkle to commutes and conversations across the UK. As Tom says, “The Scratchcard-igan is all about adding a little extra play and excitement to Christmas - mixing creativity with a bit of mischievous fun.” Created in partnership by VCCP, planned by Hearts & Science, and brought to life on Tom's socials by Atomized Studios and Freuds Group, the campaign aims to remind the nation that a little play goes a long way - and that every ticket helps raise over £30m a week for Good Causes. #AddSomePlay #NationalLottery #Allwyn #TomDaley #Scratchcardigan #ChristmasCampaign

Allwyn UK is super excited to welcome Claudia Winkleman as ‘Ambassador-in-Chief’ for The National Lottery and tell the amazing stories around Good Causes. Curating a powerful and emotive series of short films titled ‘Because of You’, Claudia is travelling to communities in England, Northern Ireland, Scotland, and Wales to reveal the difference that is made to people’s lives through Good Causes each time someone buys a National Lottery ticket. Since The National Lottery began in 1994, over £50bn has been raised for 650,000 Good Causes. Allwyn’s commitment to Good Causes is the cornerstone of its operations and it is on track to double the contribution from £30m a week to £60m a week by the end of the 10-year licence in 2034. A key element of the strategy is engaging the public more on the impact of Good Causes, and that’s where Claudia comes in. Claudia shares where the money raised by players of The National Lottery goes and how it impacts real lives. The films cover the difference that National Lottery funding is making to grassroots projects supporting the arts, communities, heritage, and sport. Each journey will see Claudia accompanied by a local National Lottery player, to see first-hand the positive impact made possible every time they play, proving that the difference is made ‘Because of You’. Claudia Winkleman said, “Everyone plays to be in with a chance of winning a life-changing prize, but we are revealing the unwritten story of the difference National Lottery funding makes in every community in every corner of the country. I want to share with the nation a small insight into the difference you make each and every time you buy a ticket – thank you, this is all made possible because of you.” #NationalLottery #GoodCauses #BecauseOfYou